When I started my career in marketing over 7 years ago, I naturally gravitated towards SEO. I couldn’t resist the alluring challenge of “cracking Google’s algorithm.” One of my earliest encounters with SEO was as basic as being tasked with optimizing SEO titles and writing meta descriptions. These were entirely new concepts to me at the time, so naturally I spent a few hours researching how to craft the perfect titles and meta descriptions, a process I’ve fine-tuned over the years. Due to my fascination (obsession) and aptitude for all things data, my role quickly expanded to involve more SEO related work, like keyword research, technical SEO, analyzing and monitoring campaign success, implementing conversion tracking, and more – all of which I taught myself through research, troubleshooting, and testing.
Adoringly nicknamed “The Computer” or “Data” (from Star Trek) by close friends, I like to research, observe, and process before jumping into action. When asked for my thoughts on things, I’m quick to offer up prepared statistics and facts instead of my opinion. But maybe if I feel strongly enough about something, you’ll hear an opinion beyond “numbers rule.”
But honestly life isn’t all data and numbers for me. In my free time I relax by the pool or at the beach, play ping pong and foosball (no hurricanes!), game online with friends, waste countless hours diving into fantasy football stats, and hangout with friends and a good drink.