How to Market to Gen Z

Growing up in the age of dial-up, millennials upended the communication norms established by Gen X, with their corded phones off the hook as they glued themselves to MTV. It’s Gen Z’s turn now. A force to be reckoned with in their own right, Gen Z-ers are giving companies no option but to adapt, adapt, adapt. It’s no surprise that streaming companies like Hulu are rolling out their own ad management platforms: traditional TV commercials? Gen Z-ers just won’t connect.

But there are a few ways you can get down with the kids these days – the first being to avoid underestimating their sophistication or tech-savviness. If you’re still feeling more disconnected than ever, it’s time to get to know your newest audience.