From 3:1 to 6:1: How PPC Optimization Drives Results set big goals to expand their brand, reach more customers, and drive revenue growth – particularly through SEM, the company’s primary source of revenue, but was hitting a ceiling with their spend and ROAS. Big Sea was able to optimize and restructure their campaigns to double their ROAS and overall spend.

But needed help. By early 2020, their reliable SEM performance had shifted from steady to stagnant. Return on Ad Spend (ROAS) averaged about 3:1, and they weren’t sure why their numbers were sinking. To propel their revenue forward in 2020 and meet growth goals for 2021, brought Big Sea onboard.