The Importance of Accessibility in Digital Marketing
According to the CDC, more than 1 in 4 adults in the U.S. have some kind of disability. That’s more than 70 million people in the U.S. alone who are living with a disability. Is your organization’s digital content accessible to this huge swath of the population? By designing accessible web pages and other assets, you’ll simultaneously expand your brand’s reach while also demonstrating your organization’s commitment to inclusivity. Making your content accessible greatly expands your potential customer base, while digital accessibility best practices also benefit usability and engagement for all users.
