Google SGE: How AI-Powered Search Is Shaping New Marketing Strategies
You’ve probably seen it by now. You do a search on Google, and at the top of your results page there’s something new. It’s sort of like featured snippets, which have been around for ages, but longer. You’ve stumbled upon Google’s new Search Generative Experience (SGE). While this new AI-powered search presents challenges, it also creates exciting opportunities for marketers. In this blog, we will explore how Google SGE is influencing marketing tactics and what businesses can do to adapt and thrive in this new era.
