We don’t take a cookie cutter approach to SEO. Instead, we work closely with our clients to understand their business, their brand and their ideal target audience. From there, our search marketing strategists are able to develop comprehensive, content-forward SEO strategies that are tailored to meet their needs and help their website succeed.
Keyword research and competitive analysis yield insights that form the foundation for our SEO services. Content planning and development, on-page optimization, site structure, and link building are all driven by keywords and phrases your customers are searching for.
Optimizing your site structure makes it easier for people to find what they need. It also improves your rankings by pleasing search engine algorithms. It's a win-win strategy that will make your site more visible to people searching.
Years ago, it was easy to "cheat" the algorithm through keyword stuffing and other tactics. Now, SEO marketing is all about comprehensive content designed to provide concrete value to people who are searching for information. We strategize and produce long-form content that's useful, elegant, and evergreen.
Modern link building is a delicate process that involves leveraging great content and putting in the time to build relationships. A single backlink from an authoritative website means more to search engines than a thousand low quality backlinks from irrelevant websites.
Our search marketing experts will work to develop a tailored local SEO strategy for your business. By building relevant local citations and developing localized content and optimized local landing pages, we can drive more qualified traffic to your website and significantly increase foot traffic through your doors.
A website that's slow or doesn’t perform well on mobile will prevent you from ranking on Google – or any other search engine. We take great care in making sure that our clients’ websites are well organized, mobile friendly, and high performing.
We help you establish traffic and ranking goals that will bring you good business. (No vanity metrics.)
After putting together a technical SEO and content-driven strategy, we hit the ground running on production.
SEO is an ongoing machine, so we evaluate and recalibrate monthly while tackling technical maintenance tasks.
SEO marketing specialists analyze organic traffic data, search engine results, keyword data, and information about search visibility such as URL clicks and impressions to identify optimization opportunities on your website. They also provide expert insights into how to structure your website (information architecture) so that search engines can understand it better. Additionally, they are knowledgeable about conversion and will advise you on the best way to turn visitors into leads and customers.
SEO packages can vary from a few hundred to several thousand dollars depending on the kind of work you want to do. Smaller SEO packages tend to include things like technical SEO audits, traffic and performance monitoring, and IA audits. These are best for websites that need monitoring without a lot of adjustments. Larger packages include performance upgrades, on-page optimization, IA and sitemap design, content refresh, and content creation. We would work with you to select or design a package for your needs.
Most SEO optimizations require at least 90 days to see results. However, some strategies, such as content refresh, can work a lot faster (as little as a few weeks). If you’re just starting off with SEO, though, expect at least a three-month time investment up front.
Our SEO contracts are three-tiered, including a basic package that covers audits, regular monitoring, and small technical repairs and optimizations. The second tier covers everything in the first tier and also includes on-page optimization and content creation (web pages and/or blogs). Finally, we offer unique, customized packages that can include things like extensive content creation, site redesign, new interactive features for your site, new information architecture, or SEO as a component of a broader digital marketing strategy.
In an ideal world, you would hire an SEO expert when you’re first starting your website project as they can help you plan the architecture so that it’s optimized for search visibility from launch. However, anytime you need a boost in organic traffic, need to optimize conversions to or within your site, or want to expand your brand’s visibility in the digital space is a good time to hire an SEO.
You definitely want to invest in SEO if you are paying for search. SEO can not only help optimize your PPC spend, it will also improve the quality of your pages to search engines, which helps you rank better across the board.
Digital marketing agencies such as Big Sea are one-stop shops for search engine optimization. We not only have the capacity to carry out traffic and SERP analysis, testing, and recommendations, but we also have full development, design, and content teams to implement those changes and track their performance. Furthermore, agencies provide dedicated account management to keep you up to date with projects and provide a constant point of contact.