I lead this team of incredibly smart, kind, and hard-working people and steer the communication strategy of all of our projects. I guide creative and content decisions, consult on marketing campaigns, and foster the creativity, camaraderie, and collaboration that keeps us all engaged.
Education is important to me. I have a Bachelor’s degree in Sociology, another in Visual Art, graduate work in Sociology and a Master’s degree in Mass Communication, with a concentration in Strategic Communication. My research always involved digital communication — even before digital became a way of life. (My thesis investigated how brands were using MySpace.)
I learned how to code before it was cool, and designed and developed websites full-time for the first ten years of my career. Knowing what is truly possible makes discussing projects with clients—and delivering on those discussions—so much easier.
In 2016, I was a finalist for Tampa Bay Business Journal’s Businesswoman of the Year in Technology. I serve on boards for the Digital Marketing Certification Program at the University of South Florida, The Suncoast Developers Guild, The Studio@620, and I founded Tampa Bay’s chapter of Girl Develop It.
I started my career at Eckerd College, where I was a part of a complete rebrand of the college, as well as hiring and building their first digital marketing department. I moved on to a traditional ad agency where we worked with national nutraceutical brands (like GNC) and a lot of B2B. All the while, I was building a base of clients for whom I was doing web design, development and marketing.
Big Sea originated in 2005, when I hired my first employees to help build some complex applications for clients. In 2008, we opened our first office on Beach Drive in downtown St. Petersburg. Since then, I’ve navigated the agency through a merger, an acquisition, three office moves, and of course, a pandemic.
I love Florida, but I miss the snow, so I took the opportunity to move to the mountains of Western North Carolina when the pandemic forced us all remote. I grew up in Wisconsin, skiing almost every day of winter until I moved away after college. My favorite things in life are my teen daughter, Piper, my artist-musician husband, Adam, and our two best pupper boys, Frank and Huxley. I’m also particularly fond of being too busy, 6am CrossFit classes, black coffee and the Green Bay Packers — in no particular order.