We don’t talk much about our blog design roots, but if truth be told, Big Sea is built on the backs of quite a few hard-working “mommy-bloggers.”

And yes, we hate that term as much as you do, but I know you know what I’m talking about.

Before you start shaking your head, tell me if you’ve seen this before:

theoandbeau

Unless you’ve been living under a rock (no judgment!), you’ve probably seen links to this baby-puppy duo somewhere in your timeline.

The blogger who took those photos of her adorable son and rescued pup?  Jessica, at Momma’s Gone City.  Our client.

And those photos?  Landed her dozens of cameos on local, regional and national talk shows. Hundreds of inspired blog posts and online articles.  A book deal.  Dozens of new sponsors and partnerships. (Seriously – just Google “Theo and Beau” – 4,800,000 results.)

It didn’t happen overnight.

While I’d love to attribute her resounding success to our clever design, it’s not the case.

The hard work of blogging doesn’t have anything to do with great design (even if it does make your blog a little more enjoyable to read).

Jessica labored over her blog for almost five years before reaching this level of success.  She wrote.  Diligently, thoughtfully and regularly.  She shared photos on Facebook, Twitter and Instagram.  She attended events, met people, followed other bloggers.  She exposed herself emotionally, mentally and yes, even financially to make this happen.

She took it seriously and worked really, really hard.

It’s something that business bloggers should learn from.

Unlike a lot of our impatient business clients, the “mommy bloggers” we work with don’t assume they’re going to get rich and famous overnight.

  • They’re incredibly diligent.  They write and write, they comment and put themselves out there.  For as long as it takes.  They don’t give up after three great posts because no one is commenting.
  • They’re educated.  They read other blogs, pay attention to the industry and business of blogging. They learn about search engine optimization and how to build a Twitter following.  They learn their craft and hone their approach until they find what works – for them and for their readers.
  • They’re committed.  Not just to blogging, but to their voice and authenticity.  To being a good member of the blogging community.  To writing what’s important and interesting and sometimes, hilarious.
  • They’re doing it for the right reasons.  No blogger starts writing for the money. Believe it or not, those ads in your favorite blog’s sidebars hardly cover the cost of hosting a website, nevermind the investment in a professional designer.  Instead, the bloggers we work with write because they want to share their thoughts, feelings, knowledge and expertise with the world – and they hope someone wants to listen.

Nurture your success.

You can’t just write one great post and expect a miracle.

Yes, businesses who blog earn 55% more leads than businesses who don’t.  But the word “blog” is a verb in this case, not a noun.  It’s not “businesses with a blog.”  It’s an activity.  It’s something you do on a regular basis, come hell or high water.

I probably don’t have to tell you about all of the great things blogging can do for your company, like establishing expertise, providing great content for syndication on social media, boosting search engine rankings, providing a platform to share company news, explaining your product or service, … No, I’m sure I don’t have to tell you.

So, why aren’t you doing it? I’ve looked at nearly a dozen of our client’s blogs in the past few months that haven’t been updated in three, six – even 18 – months.  Those blogs are actually doing you a disservice in making it appear that you’ve got nothing really happening, no new ideas or insights, no industry knowledge – and I know that’s not the case.

Why isn’t it a priority to get new business?  An hour spent writing can pay off in years of free traffic to your website.   The most visited page on our site is a blog post I wrote in 2011.  And it’s not even relevant information anymore – it’s an outdated technical tutorial.  But people still Google it.

Diligence is the mother of good luck.

Benjamin Franklin got it right. If you want to find success through blogging (and on your website, in general), you don’t need good luck.  You need to make it happen.

If you want more visitors, more leads, and more engagement from your website,  start writing.

Let me say that again: just start writing.

If you don’t have the time or inclination, just give us a shout.  We’d be happy to make you a huge success.


Curious what other blogs we’ve worked on?   Here are just a few that have become incredibly successful.