Google Bard for SEO: 5 Strategies That Work

As digital marketers, we constantly strive to stay ahead of the curve and embrace new technologies that can enhance our strategies and save us time. The advent of AI tools has undoubtedly revolutionized the SEO landscape, and Google Bard, Google’s AI-powered tool, has been a game-changer in AI content marketing for us at Big Sea.

With its direct connection to Google Search, Google Bard provides us with real-time insights into search trends and algorithm updates, empowering us to make informed decisions that align with Google’s latest guidelines for SEO.

Not only can Google Bard automate routine tasks, such as keyword research and content optimization, it also enhances user experience by personalizing content recommendations and improving website interactions.

A genie bottle with a Google search bar

Since we’ve successfully incorporated Google Bard into our own SEO strategies, we’d love to share our favorite tips and tricks for using Google Bard to help you elevate your organization’s SEO efforts and efficiency. Here are our 5 proven strategies for using Google Bard for SEO.

1. SERP Feature Assistant

At Big Sea, we’ve discovered a highly effective SEO strategy that utilizes Google Bard as our personal Search Engine Results Page (SERP) feature assistant. It turns out that Google Bard is great for helping us generate People Also Ask (PAA) style questions and help generate ideas for Featured Snippets. We’ve found that putting Google Bard to work for us in this way helps us zero in on and create and optimize content that ranks for our clients’ targeted keywords.

Generate People Also Ask questions

So how do you get Google Bard to generate PAA-style questions for your keyword? Simply ask Google Bard the following questions, substituting in your chosen SEO keyword:

  • “Could you please use what you know about People Also Ask responses to generate a list of questions that searchers might have on the topic [SEO keyword]?”
  • “Generate 6 frequently asked questions and answers related to [SEO keyword]”

An image shows a Google Bard chat window with a user’s initial inquiry about People Also Ask questions and Google Bard’s generated responses.

After inputting your request for PAA questions, you’ll find that Google Bard responds with a series of questions that are ideal for optimizing for SEO. Google Bard generated PAA questions can help you develop an outline of relevant queries to address in your content. Because the content you create is based off of possible PAA questions, you’ll have a better shot of seeing that content picked up as in an actual PAA box or even as a featured snippet.

Get help with Featured Snippets

Google Bard can also be a valuable tool for optimizing your content for featured snippets. Here are some ways that we use it:

Optimizing for featured snippets

Google Bard’s ability to understand search intent and optimize content for featured snippets is a particularly valuable writing skill. To create content tailored for featured snippets, simply ask Google Bard for a description of your topic that aligns with Google’s featured snippet guidelines. For example, you could ask:

  • “Write a description of [your topic] that you think could win a featured snippet in Google’s search results.”

A Google Bard chat box shows a question asking the AI tool to write a description on ‘affordable housing’ that could win a featured snippet

Google Bard will then generate a concise and informative description that has a high likelihood of appearing as a featured snippet, boosting your content’s visibility and credibility.

Other ways to generate featured snippet content

Other options for getting Google Bard to generate content that is specifically designed to appear in featured snippets include asking for things like definitions. You can get other kinds of Featured Snippet responses by giving Google Bard prompts like:

  • “Write a definition for [term].”
  • “Summarize the [process name] process.”
  • “Please answer the following question: [PAA-style or long-tail keyword question].”

Get feedback on your featured snippet content

Once you’ve written your featured snippet content, you can ask Google Bard to give you feedback on it. This can help you identify any areas where you can improve your content, so your chances of it being picked up by Google are improved. For feedback, try this prompt:

  • “Can you provide feedback on my featured snippet for the keyword [insert keyword]: [insert your featured snippet].”

2. Technical SEO Assistance

At Big Sea, we love to put Google Bard to work helping us with the technical side of SEO. We frequently use Google Bard to double-check or rewrite schema markups or with general troubleshooting questions.

Checking Schema Markup

Bard claims to have access to Google’s Structured Data Testing Tool to test schema submitted to it, which is an advantage for ensuring your webpage’s schema markup is on point. Asking Google Bard to check your schema markup will give you an account of your schema’s quality and type. Analyzing these results can provide insights into potential errors, ensuring that your page’s structured data aligns with SEO best practices and enhances your webpage’s visibility.

Try these inputting the following questions for help with your schema markup:

  • “Check schema for [your webpage url].”
  • “Can you please check my schema markup for errors? [insert schema markup]”
  • “Generate schema markup for [your webpage url].”
  • “Recommend quality schema markups for [your webpage url].”

An image shows a Google Bard chat window with a user’s inquiry about schema markup errors

You can also ask Google Bard for help optimizing your website’s url structure, navigation, and internal linking by using the following prompts:

  • “Help me optimize my website’s URL structure to improve user experience and search engine rankings.”
  • “Create a navigation menu for [your website url] that is clear, concise, and easy to use.”
  • “Optimize the internal linking for [your website url] to make it easier for users to find the information they are looking for.”

Running these types of schema-related questions through Google Bard can help your organization swiftly identify and address potential schema or optimization issues.

General troubleshooting

Google Bard is a valuable tool for general SEO troubleshooting. It can analyze your website’s code and structure to identify potential technical SEO issues, such as broken links, crawl errors, and website speed issues. Here are some specific examples of how you can use Google Bard for general SEO troubleshooting:

  • Analyze your website’s code and structure. Ask Google Bard: “Analyze my website’s code and structure for broken links, crawl errors, and website speed issues.”
  • Improve your website’s architecture. Ask Google Bard: “Suggest improvements to my website, [your website url], architecture to make it more crawlable and indexable by search engines.”
  • Check your website’s loading speed. Ask Google Bard: “Analyze the loading speed for [your website url], and suggest ways to optimize my website’s images, code, and caching to improve load times.”
  • Monitor your website’s technical SEO performance. Ask Google Bard: “Help me monitor the technical SEO performance over time and identify any issues that arise for my website, [your website url].”

Using Google Bard for troubleshooting is a proactive approach that could ultimately boost your webpage’s relevance and authority, while also saving your time and energy.

3. Writing Assistant

We’ve found that Google Bard can be an invaluable tool for content creation, serving as a versatile writing assistant that can streamline the entire process. From generating outlines for blog posts to crafting engaging introductions and refining content for optimal SEO performance, Google Bard proves to be a powerful ally for writers of all levels.

By taking advantage of Google Bard, our writers can streamline their content creation process, enhance their writing skills, and optimize their content for search engines.

We do want to note, however, that we still use ChatGPT to produce writing for public-facing content. While Bard is an amazing assistant, its prose is not quite as strong yet as what GPT-4 produces.

Constructing outlines

To harness Google Bard’s outline-generating capabilities, simply provide it with a topic or keyword and let it work its magic. For example, you could ask:

  • “Craft an outline for an article about the [topic].”
  • “Outline the structure for a blog post on the [topic].”

Once you’ve provided Google Bard with a clear prompt, it will generate a well-structured outline that, with a few tweaks from you, will serve as a solid foundation for your content.

Refining your writing

Google Bard’s versatility also extends to refining existing content, whether it’s expanding a short paragraph or condensing a lengthy one. To utilize this feature, simply provide Google Bard with specific instructions. For instance, you could ask:

  • “Expand the following paragraph on [topic]: [your paragraph].”
  • “Rewrite this paragraph to make it more concise while retaining the key points: [your paragraph].”

Google Bard will then analyze the provided text and make the necessary adjustments to enhance its clarity, conciseness, or comprehensiveness.

Keyword optimization

Google Bard’s prowess extends to optimizing content for specific SEO keywords. To utilize this feature, simply provide Google Bard with the target keywords and the content you want to optimize. For instance, you could ask:

  • “Optimize the following description for these SEO keywords: [keyword #1], [keyword #2], and [keyword #3]: [your description].”

Google Bard will analyze the provided text and make the necessary adjustments to incorporate the target keywords in a natural and effective manner.

 4. Personal Assistant

We’ve found that Google Bard significantly boosts our productivity when we use it as a versatile personal assistant. It’s particularly adept at managing calendars and handling various spreadsheet tasks.

Calendar functions

Google Assistant already schedules calendar functions and sets reminders, but Google Bard can help you create schedules for tasks that don’t fit so easily onto your daily work calendar. Specifically, Bard can help you create calendars for specific tasks.

If you’re looking for Google Bard to help with calendar functions, enter one of the following instructions, based on your specific scheduling needs, into Google Bard:

  • “Create a calendar event titled ‘[event name]’ for [specific details] on [date and time].”
  • “Create a calendar spanning from now until the end of the year that only consists of Mondays through Fridays (excluding weekends).”
  • “Create a calendar for December that only consists of Mondays through Fridays and that suggests a topic for each day for a LinkedIn post about SEO.”

Asking Google Bard to create a calendar

Guidance on Excel and Google Sheets

Google Bard also proves to be an invaluable resource when navigating the complexities of Google Sheets or Excel. It can assist us in creating content or performing calculations, explaining specific features, or crafting formulas for desired actions. To receive guidance with Excel or Google Sheets functions, we ask Google Bard specific questions like:

  • “Can you walk me through the process of writing an Excel formula to [action we want to perform]?”
  • “How can I effectively utilize the [type of function] function within Google Sheets?”
  • “Provide a comprehensive explanation of the [type of function] Excel function, including its purpose and applications.”
  • “Can you tell me how to write a formula for Google Sheets that will [action you want to perform]?”

Google Bard chat about writing a formula in Google Sheets

5. Keyword Clustering Tool

Strategically grouping related keywords into thematic clusters signals our expertise to search engines, enhancing content relevance, internal linking opportunities, and the navigability of our sites.

With effective prompts, Google Bard offers valuable insights into keyword relationships, enhancing our SEO performance and ensuring our clients’ sites are user-friendly. Here are some examples of prompts we use to leverage Google Bard for keyword clustering:

  • “Arrange these keywords into 5 topic clusters: [keyword 1, 2, 3, etc.]”
  • “Identify related keywords for [your topic].”
  • “Suggest additional categories for keywords related to [your topic].”

Google Bard arranging keywords into topic clusters

By giving Google Bard a list of keywords, we effortlessly organize them into meaningful clusters, expanding coverage and reaching a wider audience.

What Google Bard isn’t good at

While Google Bard excels in various SEO tasks, it has limitations. It may struggle with highly specific or niche queries and doesn’t always provide nuanced, context-dependent responses. Additionally, its suggestions can be biased or lack the depth required for intricate or industry-specific topics.

If you’re using Google Bard to enhance your SEO strategy, here are a few additional tasks that you might not want to rely on Google Bard for:

  • Advanced prose: While it can offer inspiration, Google Bard lacks the creativity and strategic understanding of human writers or other comparable AI tools like GPT-4.
  • Taking Details into Consideration: When considering details like buyer journeys, preferences, and conversion opportunities, Google Bard may overlook the intricacies required for a specialized marketing approach.
  • Fully SEO Optimized Outlines: Google Bard falls short in providing fully SEO-optimized outlines without human intervention.

It’s essential to acknowledge that, like any technology, Google Bard can make errors or misinterpretations. In some cases, it can break or refuse to answer a prompt altogether. For example, occasionally when prompting it to generate People Also Ask questions, we’ve found that Google Bard just won’t work, insisting it can’t complete the request because it is “just a language model.”

While overall it’s an excellent strategic tool for SEO, Google Bard just isn’t going to get the job done without an actual human reviewing, refining, and editing its content.

Google Bard SEO FAQs

Is Google Bard better than ChatGPT?

Google Bard and ChatGPT serve distinct purposes. While Google Bard excels in providing search-related insights, ChatGPT specializes in generating human-like text. The choice between the two depends on your specific SEO needs. We use both at Big Sea, turning to Bard for prewriting and SEO strategy and GPT-4 for creating text.

How will Google Bard impact SEO?

Google Bard is set to reshape the SEO landscape in the following ways:

  • prioritizing succinct, direct, and personalized responses in search results
  • improving content quality and relevance
  • identifying and optimizing keywords
  • identifying and fixing technical SEO issues
  • automating SEO tasks
  • providing insights into search trends

Google Bard is also likely to have a more general impact on SEO by helping to make search engines more sophisticated. This will lead to a more competitive SEO landscape, but it will also create opportunities for those who are able to leverage Google Bard’s capabilities effectively.

Will Google Bard replace Google Search?

No. Google Bard is designed to enhance, not replace, traditional Google Search. While Bard refines the presentation of results, Google Search remains Google’s primary search engine. Bard’s focus on concise answers aligns with changing user preferences, offering a complementary approach to the established search functionality.

Need help with your SEO strategy?

If you’re navigating the complexities of SEO for your nonprofit or business, Big Sea is here to help! Our team specializes in crafting effective SEO strategies, ensuring your online presence aligns with the latest trends. Contact us for help elevating your SEO game.