10 Benefits of HubSpot for Marketing

Everyone knows that as your business grows, new challenges arise. What isn’t as clear is how to choose the best tools to handle those increases in scale and demand as they emerge.

Enter HubSpot. HubSpot is specifically designed to anticipate the needs of growing organizations. Its unified data and customer view stores information about your customers and their interactions across all its integrated applications; that way, you don’t have to manage separate databases for marketing campaigns, sales pipelines, and customer support issues!

Read on to find out 10 ways HubSpot can offer your marketing agency the critical business systems and infrastructure you need to grow and manage your organization successfully.

1. HubSpot’s all-in-one platform consolidates marketing, sales, and service

HubSpot focuses on connecting multiple tools for growing organizations, making it an all-in-one platform with a focus on customer relationship management (CRM). Specifically in the areas of marketing, sales, and customer service, it can unify your data and customer views, streamline workflow by automating repetitive tasks, and improve communication and collaboration within your organization.

And because everyone is using the same platform, it’s so much easier for your teams to communicate with one another. For example, marketing can see which sales materials are most effective, sales reps can tailor their pitches based on marketing interactions, and customer service reps can see the entire customer history. Again, this is all based in HubSpot’s centralized data repository, so not only can teams all see the same data, they also have access to the analytics and reporting features to simultaneously track the effectiveness of their efforts.

2. HubSpot’s SEO tools improve your site’s visibility

In addition to centralizing your customer data, HubSpot helps grow your business by helping more customers find your site through search engine optimization (SEO), improving your website’s visibility on search engine results pages (SERPs). HubSpot can identify what search terms your audience is using to find you, suggest new content and keywords to increase your reach and visibility, and help you plan an overarching content strategy around topics that resonate with both your customers and the search engine tools they use.

In addition to growth-oriented strategies like those described above, HubSpot can do a basic scan of your website and identify common problems that might actually be preventing customers from engaging fully with your content. One example is broken links: if your organization is expanding rapidly, keeping all the links current – to both internal and external content – can be a full-time job in itself. Broken links are frustrating for visitors, and can also downgrade your ranking in SERPs. HubSpot can scan your site and identify all the broken links that need addressing, saving your team time and energy.

Speaking of SERPs (say that five times fast!), HubSpot integrates with Google Search Console, so you can track the effectiveness of your SEO efforts and identify areas for improvement.

3. Personalize campaigns, automate workflows, and track results with HubSpot’s email marketing

HubSpot’s ability to personalize campaigns, automate workflows, and track results is the 3-ingredient secret sauce that makes it such a powerful platform for email marketing.

It’s no secret that personalized messages are a great way to engage customers. Using list segmentation, you can divide your existing contacts into targeted lists based on demographics, interests, behavior, or any other relevant criteria you can capture in your database. This lets you send highly relevant emails that resonate with specific audience segments.

You can also use merge tags to dynamically pull in contact information like first name, company name, or any other custom property you’ve stored for them, and send emails with dynamic content that automatically adapts based on recipient details. For instance, you can personalize greetings, include location-specific offers, or showcase products relevant to their purchase history.

All this sounds great, but how do you know if it works? HubSpot actually builds in analytics so you can track the results of your campaigns and determine your ROI. The platform analyzes metrics such as total sales generated or the number of qualified leads produced by the campaign. On the individual email level, you can track key metrics like open rates, click-through rates, unsubscribe rates, and more for each email campaign.

4. HubSpot’s content management system (CMS) lets you seamlessly create, manage, and modify website content

HubSpot is great for growing organizations; if you’ve worked in one of those before, you know it’s an exciting period, and one where people wear many hats. HubSpot can help eliminate the need for a dedicated website designer through its no-code, drag-and-drop interface. It’s designed for collaboration, so multiple users can work on content simultaneously and even see each others’ changes through inline editing. It also has a version control feature that makes it easy to revert to previous versions in case of any accidental modifications.

(Speaking of orgs where people wear a lot of hats, we love HubSpot for museums and nonprofits – and eligible 501(c)(3)s can access the platform for 40% off its normal cost for businesses!)

As a content management system (CMS), HubSpot also has a library of pre-built website templates and themes that cater to various design styles and industries. These templates are customizable so you can tailor the look and feel of your website to your brand. One great way to tailor content is through HubSpot’s modular content management which lets you reuse elements like text, images, videos, calls to action, and more. This modular approach makes it easy to create and update content across different pages while maintaining consistency.

5. Manage all your social media posts from a single HubSpot dashboard

We’ve talked about how HubSpot centralizes your customer data. Well, it can do the same thing with your social media. With HubSpot you can manage all your social media posts from a single dashboard: from there you can schedule all your posts, improve your content consistency across multiple platforms, boost your teams’ collaboration and communication, and track engagement – all in one place. No more logging in and out of each app individually: your unified social media calendar lets you view your entire posting schedule at a glance, helping you identify gaps in your strategy and create a more consistent flow of content across your channels.

HubSpot also centralizes communications both within your teams and with your clients: team members can brainstorm ideas, assign tasks, and leave comments within the platform, fostering better communication and streamlining workflows. When you’re ready to show your work to your clients, you can share drafts of upcoming posts for review and approval directly within HubSpot’s platform. This eliminates the need for lengthy email exchanges and duplicate calendars.

6. Get advanced analytics and reporting to make better, data-driven decisions

With HubSpot, “data-driven” decision-making is more than a buzzword; the platform provides advanced analytics and reporting tools that you can use to transform data into insights across your marketing, sales, and customer service funnels. In addition to centralized data collection, you can customize your dashboards and drill down into data segments to gain a deeper understanding of your customer base.

With all that data at your fingertips, it becomes much easier to optimize your marketing campaigns by adjusting your budgets based on what’s working, and to target the right audience with the right message. From there, you can improve your sales effectiveness and enhance your customer service, and ultimately grow your organization.

7. HubSpot’s marketing automation enhances efficiency and improves personalization

HubSpot’s marketing automation streamlines tasks and personalizes outreach, and it does so at scale. Through automation, you can eliminate some of the most repetitive tasks like sending nurturing emails, scoring leads, and posting on social media. You can create automated workflows triggered by specific actions or events. (For instance, a welcome email series that kicks off automatically whenever someone subscribes, or abandoned cart emails sent to nudge website visitors towards completing a purchase.) These workflows keep your marketing efforts moving without manual intervention.

Improving personalization means knowing your customers, and HubSpot shines here as well. HubSpot allows you to create targeted email content or landing pages that adapt based on recipient demographics, interests, and website behavior. You can even deliver targeted content based on a prospect’s interests and stage in the sales funnel, increasing the chances of conversion. One great example is the ability to send a birthday email with a personalized offer; with HubSpot, you can automate this for every single person in your growing customer base.

8. HubSpot integrates easily with other tools and applications

HubSpot offers multiple ways to integrate with other tools and applications, making it a versatile platform within your existing tech stack. You can use the pre-built library for native integrations of various popular tools like Zoom or Shopify. If you need more options, the App Marketplace contains third-party apps built specifically to integrate with HubSpot. And if what you need doesn’t exist yet, HubSpot offers a robust API (Application Programming Interface) so developers can build out custom integrations that connect HubSpot with just about any other tool or application.

These three options for integrating other tools with HubSpot mean that no matter your technical level, you’re able to find what you need. More importantly, you can find what your customers need, and centralized data management lets you see what’s connecting with them most strongly.

9. Capture, track, and nurture leads with HubSpot’s lead generation

The journey from casual browser to loyal customer can be a long one, but HubSpot helps make it shorter. In the capture phase, you can design engaging web forms and popups to collect valuable lead information like email addresses, names, and company details. When tracking leads, the centralized data repository lets you see all the lead data in one place, and the lead scoring feature helps you prioritize leads that have a higher likelihood of converting. The automated and personalized email campaigns we talked about above help nurture those leads and increase conversion rates.

10. HubSpot’s scalability lets it grow with you

And at last we get back to where we started: HubSpot is above all scalable, designed to adapt and grow alongside your business. It has a tiered pricing plan, so you can start with a free plan for basic features and gradually upgrade to more advanced functionalities as your needs evolve. And the modular content feature in the CRM lets you choose to pay for only the functionalities you need, avoiding unnecessary costs for features you don’t currently need. As your business grows and your marketing, sales, and service needs become more complex, you can easily add on additional modules.

All this is built on scalable infrastructure and scalable support: HubSpot’s cloud-based infrastructure means the capacity can grow along with you. As your customer base increases, you can easily scale up the support for your team so that you have the capacity to provide an outstanding customer experience.

FAQ about the benefits of HubSpot

Still not convinced that HubSpot is right for you? Read on for answers to some frequently-asked questions.

What’s the main advantage of HubSpot?

The main advantage of HubSpot is its ability to unify your marketing, sales, and customer service functions under one platform. All this plus centralizing your data means you can streamline and automate workflows, improve your team’s collaboration, and deliver unified and personalized customer experiences across every stage of the funnel.

What is HubSpot best for?

HubSpot helps break down silos within your organization and improve team communication. It lets you store all your data in one place so you can gain unique insights into your customers’ experiences – insights you might not get if you’re constantly jumping between other tools and platforms.

How is HubSpot different from other CRMs?

Unlike other CRMs, HubSpot is an all-in-one platform that actually goes beyond managing customer relationships: it provides marketing automation and customer service features; its drag-and-drop interface is user-friendly; and its tiered pricing and modular content let you pay for exactly what you need, and nothing else.

Let us help you get started with HubSpot

HubSpot lets you start small then grow big, all with the flexibility to adapt as your workflows change. When you’re ready to implement HubSpot, Big Sea can help you get started! Contact us today to find out how we can get you set up on HubSpot’s platform.