How to Advertise During a Recession in 2023
You can’t just go into hibernation while you wait for good times to return. If…
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Digital & Performance Marketing
The Why and How of Rebranding Your Business
Your brand is your story. It connects people to who…
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How to Create a Successful Marketing Campaign on TikTok
The raging social media app TikTok has been around since 2018, but it’s quickly garnering…
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A Quick Guide to Hulu’s New Advertising Beta Testing
You probably know Hulu, at least as a user. And if you're familiar with Hulu,…
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How Your Higher Ed Email Marketing Can Thrive in a Post-Pandemic World
In higher education marketing, personalization is no longer optional. As prospective students grow increasingly tired…
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What Does E-Commerce Website Traffic Look Like This Year?
Our educated guess is that the 2021 holiday season is going to see another spike…
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How to Leverage Influencer Marketing for Higher Ed
As graduate enrollment for Generation Z students is on the uptick, grabbing their attention and…
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The Importance of Emotional Connection in Higher-Ed Marketing
Emotions fuel decisions. Emotions influence. The more your advertising emotionally connects with potential students, the…
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5 Coaching Skills That Enhance Your Clients’ Experience
Communication is hard. It’s a wonder we get anything done when you consider how many…
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Enrollment Marketing Tips
This year, marketing automation giant HubSpot found that when presented with text and video, 72%…
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