9 PPC Optimization Tips to Maximize ROI
PPC can be a valuable tool for improving visibility, messaging, and customer acquisition for just…
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Digital & Performance Marketing
How to Incorporate Personalization Into Your Higher Education Marketing
The days of mass mailings to tens of thousands of high school students are over.
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Your Customers Want to Chat. Don’t Leave Them Hanging
The longer a prospective client has to wait for a response from your company, the…
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3 Great Display Ad Examples (and 8 Tips for How to Write Them!)
Find the right combination of empathetic and affecting copy, as well as a seamless design…
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Think Marketing Won’t Work In Your Industry? Try Product-Led Marketing
If you believe marketing won't work in your industry, I hope you'll give me a…
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How to Create Instagram Ads for Higher Ed
For higher ed institutions, Instagram is the perfect platform for sharing engaging, unscripted content. You…
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Hiring a Museum Marketing Agency: 7 Tips
You’ve been thinking about how much more you can accomplish with a marketing agency. Your…
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Nonprofit Apps: How to Know if You Need One
Should my nonprofit have an app? The answer is: it depends. Building an app is…
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Threads for Nonprofits: How to Get Started
Social media is ever-evolving, and nonprofits need to keep up with changing trends to…
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Nonprofit Storytelling to Grow Your Donor Community
More people than ever are donating their hard-earned dollars to nonprofits. In fact, 2022 saw…
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