Personas Are the Beginning of Everything
I have a love/hate relationship with buyer personas. For starters, the term “buyer” persona already…
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Digital & Performance Marketing
Digital Marketing: How Long Does it Take to Work?
How long does it take for inbound marketing to work? That’s a complicated question, but…
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What Fyre Festival’s Failure Can Teach Us About Influencer Marketing
Last week, the internet had a field day mocking the thousands of wealthy festival-goers who…
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How to Have the Best Project Kickoff Meeting Ever
A project kickoff meeting is your opportunity to launch a digital marketing or web development…
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Digital Marketing Goals
As another year draws to a close, it’s time to establish new digital marketing goals…
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Bowling Alley Marketing Plan
As you decide on what to do in the coming year, which efforts are worth…
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How to Improve Google Ads Campaign Performance
Without taking the time to complete a total overhaul and optimization of your Adwords account,…
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Twitter Etiquette for Brands
You’ve done your research, and you know that your potential clients are posting and interacting…
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The Makings of a Great Project Kickoff Meeting
A great kickoff meeting can help set the tone for a successful project from start…
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