13 Best Nonprofit Fundraising Platforms and How to Choose the Right One
Money. Your organization needs it, and charitable giving trends show that adopting a digital fundraising platform for collecting it is the move to make. In 2025, one in five nonprofits got more than half of all their donations online, and these numbers show no signs of stopping.
But with so many different types of fundraising tools available, it can be tricky to figure out which one is best for your organization.
Big Sea’s here to help. With over 20 years of helping nonprofits leverage online fundraising, we know what steps to take (and avoid) when choosing a nonprofit CRM; how to monitor multi-channel campaigns (think: a Facebook and programmatic advertising campaign driving people to your website’s donation page); and how to pick the right fundraising solutions to grow your impact.
Let’s dive in.
There’s no shortage of nonprofit tools that help streamline the giving process and keep you connected with donors. Here are some of the most effective fundraising platforms our nonprofit clients are using.
1. Fundraise Up
Pricing Model: Transaction fees + no monthly subscription
Transaction Fee: 4%
Special Feature: Machine Learning
Fundraise Up is a fantastic platform for nonprofit fundraising. With outstanding campaign pages, top-notch security features, great customer support, and easy integration with several other platforms, Fundraise Up simplifies and centralizes processes across a range of fundraising activities. This includes any fundraising you do on your website, over the phone, through telethons, or during events. Plus, Fundraise Up uses powerful machine learning technology to optimize your fundraising efforts.
Bonus: Integrate with HubSpot
We recommend HubSpot as a powerful CRM for our nonprofit clients, and integrating Fundraise Up with HubSpot can help supercharge your campaigns. HubSpot allows you to collect and understand data about your community, create targeted marketing materials, automate your marketing efforts, and produce powerful web pages that convert. Fundraise Up is available in the HubSpot app store.
2. Classy
Pricing Model: Annual subscription + platform fee + transaction fee for credit cards
Annual Subscription: Custom pricing
Special Feature: Crowdfunding Campaigns
Classy (now GoFundMe Pro) is a powerful fundraising platform that maximizes impact with world-class tools that make it easier for donors to give generously. The platform modernizes the donor experience and accelerates social impact for worthy causes through engaging, intuitive UX that fosters loyalty and ongoing support.
While Classy allows you to create a variety of fundraising materials, their peer-to-peer fundraising and crowdfunding campaign options are especially notable. These ways of giving are especially popular with younger donors and Gen Z.
3. Givebutter
Pricing: Free to use (optional tip model) + standard processing fees
Annual Subscription: Pro plan cost based on the number of contacts
Special Feature: Truly All-in-One Features
Givebutter is taking the nonprofit world by storm. It’s a completely free platform that offers a remarkable array of tools. From donation forms and livestream events to auctions and mobile bidding, it handles it all. You can easily manage event management, launch text message blasts, and use their text-to-give features to capture real-time excitement at an in-person fundraising event.
4. Donorbox
Pricing Model: Tiered plans with monthly fees + platform fees
Pricing: Pro plan at $139 a month with a 1.5% platform fee
Special Feature: Crypto and Stock Donations
Donorbox offers many unique, user-friendly options for connecting with your donors. Features like text-to-give, which allow community members to donate easily via smartphone, and crypto/stock donations provide donors with a wide variety of ways to support your cause. They help you establish a donor portal so supporters can manage their recurring donations and view their giving history.
Donorbox also offers a huge catalog of resources for nonprofits to learn more about fundraising and the tools associated with it.
5. Blackbaud (Raiser’s Edge)
Pricing Model: Annual subscription
Price: Custom subscription (often $6,000 per year)
Special Feature: Full website builder/CRM platform
A fully comprehensive, cloud-based fundraising platform? The future is here, and BlackBaud’s Raiser’s Edge platform is leading the way. With multiple giving programs, flexible online donation forms, and a variety of payment options, this comprehensive CRM platform helps you manage complex donor data, constituent profiles, large-scale volunteer management, donor relationships, and more. They boast end-to-end gift management, AI-driven donation suggestions, custom analytics, and deep donor management capabilities.
6. Harness Giving
Pricing Monthly: Monthly subscription + donation fees
Price: $99 a month + 1% donation fee for the premier plan
Special Feature: Impact Calculator
All-in-one fundraising platforms might sound too good to be true, but with over 2,000 clients, Harness Giving touts an easy-to-use platform focused heavily on recurring giving. With a unique Impact Calculator, Harness Giving helps nonprofits connect with their stakeholders by quite literally showing them the numbers: just how much of an impact their donation has had on the community.
7. HubSpot
Pricing: Tiered (Professional CRM Suite starts at $1,600/month, but nonprofits get a 40% discount)
Special Feature: World-class Marketing Tools and Automation
While not strictly a donation processor, HubSpot is the ultimate nonprofit CRM for tracking donor relationships. With dynamic dashboards, segmentation, and customizable workflows, you can personalize your outreach and drastically improve donor retention. When integrated with tools like Classy or Fundraise Up, it becomes a marketing powerhouse. Functionality-wise, it’s also an incredibly easy-to-learn tool for your entire nonprofit team.
>> Learn more about how to get the most out of HubSpot in our blog “The Complete Guide to HubSpot for Nonprofits.”
8. Facebook
Pricing Model: Free
Special Feature: Social Media Fundraising
Facebook fundraiser is a great, no-cost tool that nonprofits can use to streamline their donation process through social media.
With the fundraising option integrated directly into Facebook, users can both engage with a powerful story and donate via whichever platform they choose, including Facebook Payments, Network for Good, PayPal Giving Fund, and Razor Pay. They’re already scrolling through Facebook—so catch them where they are.
9. FreeFunder
Pricing Model: Free
Special Feature: Crowdfunding
The major advantage is right there in the name: it’s free. For the fundraiser, at least. FreeFunder donors are asked (but not required) to donate to the platform itself at check-out. Still a lesser-known platform, FreeFunder’s bread and butter is personal causes like medical treatments, but it also works just as well for nonprofits—particularly smaller, community-based organizations.
Features such as text-to-donate, team member management, email distribution, easy onboarding, and embedded fundraising widgets make it easier to use than some platforms.
10. Virtuous Raise (Formerly RaiseDonors)
Pricing Model: Donations are integrated within a platform of your choice (PayPal, Stripe, etc.)
Price: Custom tiered pricing
Transaction Fee: 2.90% + $0.30 per transaction for Stripe (see the pricing page for info about other platforms)
Virtuous Raise is an online fundraising platform that allows you to create webpages and integrate with the payment processing platform and CMS of your choice. If you’re already set up for payments through a platform like Stripe, you can use Virtuous Raise to create pages or forms to provide your new donors with a great donation experience.
11. Bloomerang
Pricing Model: Monthly subscription + transaction fees
Price: $119/month for the standard plan
Transaction Fee: 2.90% + $0.30 transaction fee for credit cards and 1% + $0.30 for ACH
Special Feature: Full CRM
If you’re looking for a full customer relationship management platform that specializes in nonprofit fundraising and that is especially suited for email marketing, look no further than Bloomerang. Bloomerang offers a full-service CRM that includes donor databases, powerful analytics tools, custom templates, and strong options for personalized marketing campaigns and donor engagement.
12. Bonfire
Pricing Model: Free to open a store + processing fees for donations
Price: 8% processing fee
Special Feature: Merchandising
Bonfire is a unique platform that allows nonprofits to start selling merchandise such as t-shirts, hats, totes, and much more. It’s also completely free to start a store, and there are no monthly fees either. If you add a donation option to your store, they do charge an 8% processing fee. They also offer integration with Classy so you can add apparel to your peer-to-peer fundraising campaigns.
13. PayPal Giving Fund
Pricing Model: Transaction fees
Transaction Fee: PayPal covers fees for the giving fund (except off-platform)
Special Feature: Ubiquity
PayPal is a great option for fundraising because it’s a powerful transaction tool that is universally recognized and trusted. It’s also great for crowdfunding campaigns, and it offers features like campaign pages, though it doesn’t have as many options as some other platforms listed here.
The primary drawback for the Giving Fund is that PayPal is the ultimate arbiter of donation distribution. That means that even if someone selects your organization, you may not necessarily receive those funds. However, the Giving Fund is still a great way for organizations to collect donations, provided you don’t make it your sole source of income.
How to Choose the Best Nonprofit Fundraising Platform for You
When thinking about fundraising tools, consider your three audiences.
1. The Donor
- What makes them care about your mission?
- How can you make the donation process easy and engaging?
- How can you guarantee loyalty and return visits?
2. Your Internal Team That Will Use the Tool
Campaign ideas are fun and all, but the tools you adopt should be easy to set up and connected with the other systems you’re using to promote and manage the campaign.
3. Your Community
What’s the community you’re serving? Keeping them front and center keeps the “why” in mind for your organization and potential donors.
What stories are you telling, to whom, and how can your fundraising tool help you share them more widely?
Our nonprofit fundraising experts recommend looking for tools that are under iterative improvement cycles. You want to know that the tool you choose is tested and improved regularly. If it’s not working for you, try something that does.
Small updates to user experience and workflow can make a huge difference in your donation totals, so learn about each tool’s roadmap and landing page conversion rates before you commit.
There are dozens of amazing software platforms that all have very specific use-cases and strengths, but how do they all work together, and how do you know you’re getting the most out of your tech investment?
Trust a Marketing Agency That Specializes in Nonprofits
At Big Sea, we’ve helped boost online donations for countless nonprofit organizations, and we can do the same for you. From grassroots community programs to cultural organizations to big national brands—we’ve raised hundreds of thousands.
With one look at our results, you’ll see why.
