Articles Archive nonprofit marketing

nonprofit marketing

A photo of a person at a computer with an overlay of HubSpot lifecycle stages for nonprofits shown as a progression from Subscriber and Lead to MQL, SQL, Opportunity, Customer, and Evangelist.

HubSpot Article

How to Set Up HubSpot Lifecycle Stages for Your Nonprofit

HubSpot’s default lifecycle stages were designed for B2B sales teams, not nonprofits. This guide explains…

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Big Sea partners with healthcare leaders across Western North Carolina on public health communications.

healthcare Article

Lessons From Six Years on the Frontlines of Public Health Communications

Big Sea’s Asheville team has led public health communications across Western NC since 2020, through…

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What UNBOUND unveiled for Nonprofits using HubSpot

HubSpot Article

HubSpot UNBOUND 2026: What Breeze, Smart CRM, and Marketing Studio Mean for Nonprofits

HubSpot rebuilt its platform around AI & showed it off at UNBOUND 2026. Explore what…

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B Corp team discussing sales and marketing strategy with HubSpot in a collaborative meeting

How B Corps Can Use HubSpot to Align Sales and Mission

Your B Corp certification represents a real commitment to your customers, your community, and the…

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Person using a smartphone alongside an AI chip graphic, representing AI tools for nonprofit organizations.

AI Tools for Nonprofits: What to Use, What to Skip

Ninety-two percent of nonprofit organizations use artificial intelligence in some form, but only 7% say…

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Nonprofit marketing team presenting performance metrics to board members, illustrating how to communicate and prove the value of marketing with clear, memorable reporting.

metrics Article

How to Prove the Value of Marketing to Your Nonprofit Board

Proving marketing’s value to your nonprofit board is as much a communications challenge as a…

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Team reviewing HubSpot onboarding setup for a nonprofit organization during a planning meeting.

HubSpot Article

HubSpot Onboarding for Nonprofits: The Step-by-Step Setup Guide for Mission-Driven Teams

The number one reason CRM implementations fail is user adoption (or lack thereof). When the…

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money exchanging hands with hearts floating around

7 Best Marketing Grants for Nonprofits [2026]

Looking for marketing grants for nonprofits? Here are 5 great ones, so you can partner…

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Illustration of interconnected cloud technology, devices, and data systems over a beach background, representing the systems that support nonprofit marketing beyond CRM tools.

nonprofit marketing Article

Nonprofit Marketing Doesn’t Have a Technology Problem. It Has a System Problem.

Your new donor database is set up. Your team logs the gifts, tags the contacts,…

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Hands holding a handwritten “Thank You” card above an envelope, set against a background of bright orange flowers, representing donor thank-you letters and nonprofit donor stewardship.

7 Donor Thank-You Letter Templates Nonprofits Can Use to Keep Gifts Coming

Most nonprofit thank-you letters read a lot like grocery store receipts. They confirm a…

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