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Person reviewing website redesign assets and layouts across dual monitors while planning content, SEO, and site performance strategy for a complete website redesign checklist.

website Article

The Complete Website Redesign Checklist: Everything to Plan Before You Start

If you’re planning a website redesign project this year, it’s likely one of the biggest…

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Black-and-white photo of a person relaxing on a couch while using a laptop, set against a colorful, abstract background—illustrating how museum websites compete with the comfort and convenience of staying home.

museum marketing Article

Museum Websites Are Competing with The Couch, Not Other Museums

Most museum websites are designed to answer logistical questions for people who've already decided to…

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Collage-style image of a person holding a large map, looking up in confusion, surrounded by colorful website navigation buttons like 'Team,' 'Donate,' 'Privacy Policy,' 'Subscribe,' and 'Blog.' The image represents the challenge of navigating a website with too many or unclear menu options.

best practices Article

Website Navigation Best Practices

Clear and intuitive website navigation is the backbone of any successful site. Whether building an…

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