Reusable Transport Packaging

Reusable Transport Packaging is a packaging reseller, distributor, and custom manufacturer based in St. Petersburg.

Reusable Transport Packaging (RTP) came to Big Sea with a pretty serious problem: they were managing multiple domains and conflicting web properties and required a major redesign to meet the demands of modern users.

The company was also bogged down by outdated — and even counterproductive — SEO strategies. Their website was actively hurting their business, and they needed a trusted partner to step in and help.

Poor user experience and SEO tactics.

RTP was struggling to find traction online due to old-school, ineffective SEO strategies and confusing user experience. They owned multiple cross-referencing domains and digital properties, which were negatively impacting their search engine rankings (and in turn, their traffic).

Their websites were underperforming, confusing to navigate, and did not effectively convert visitors into qualified contacts or customers.

Focusing on a complete website overhaul and unified messaging.

We tackled RTP’s user experience issues head-on with a complete website redesign, focusing extensively on creating a robust product database featuring thousands of products, customizations, and tags, which streamlined the user experience.

In addition, we migrated all product pages and marketing materials to their revamped website and optimized content and page information for modern SEO best practices. Our team was able to build a revamped RTP website that looked great — and performed even better.

By partnering with Big Sea, RTP unified their brand and digital marketing strategy, and in doing so, dramatically increased their revenue from online sales.