We gave a leading marine research organization the digital presence they needed to do more good.
Mote Marine Laboratory & Aquarium, one of the top aquariums in the U.S., is a vital part of the local culture in Sarasota, Florida. People of all ages flock to Mote for educational fun, but Mote also conducts extensive marine research at its 10.5-acre aquarium and aquaculture campus and three field stations.
This impressive research institute wasn’t being represented as a whole on their website, which suffered from low engagement, so they turned to Big Sea for help. Mote also required a digital partner for their ambitious Oceans for All initiative.
Our specific objectives were:
- Restructure information architecture
- Redesign and relaunch website
- Launch Oceans for All initiative