Digital Women Leaders is an online coaching resource for women in journalism and media.

Intended for students, professionals, and C-level media executives, Digital Women Leaders (DWL) helps women find mentors and grow their careers and is a widely-used tool for female journalists navigating their professional journeys. Founder Katie Hawkins-Gaar turned to Big Sea to build a more user-friendly, scalable, and reliable platform. As an added bonus, Big Sea put together an all-woman team to manage, design, and develop the site built for women, by women.

Our specific objectives were:

  • Develop a recognizable brand and style
  • Build a user-friendly, searchable database of coaches
  • Create an inviting user experience on a new website
  • Branding & Messaging
  • Strategy & Consulting
  • Web Design & Development