6 AI Video Editors That We Love [2024]

In the fast-paced world of digital marketing, creating engaging video content consistently can be a challenge. But what if there was a tool that could automate repetitive tasks, free up your editors for their creative work, and even help you pump out quality videos more quickly? Enter the age of the AI video editor.

AI-powered tools are revolutionizing how content is created. At Big Sea, we’ve been diving deep into the world of AI video editors, and we’re excited to share some of our favorites that can help you take your video marketing to the next level. So, without further ado, here are 6 AI video editors that we love at Big Sea.

1. Runway ML

  • Cost: The standard plan is $12 a month for 625 credits. Plans range from free to $76 a month for unlimited and enterprise offerings. The free plan includes 125 credits.
  • Great feature: Training for custom AI generators

Runway ML stands out as a video editor because It offers over 30 AI-powered creative tools for manipulating content, generating new scenes, and adding special effects that can be applied to both photos and videos. From style transfers to motion tracking, Runway ML empowers content creators to infuse their videos with AI-driven enhancements. Designed to be accessible, even for those with little editing experience, Runway ML’s tools are great for exploring creative possibilities and generating unique content.

Runway ML is a compelling option for creators and marketers who want to explore the potential of AI in their video content. But because its focus is on experimentation, it isn’t always the best option for those looking for a professional-grade video editor. However, If you’re looking for a user-friendly platform to experiment with creative video editing and infuse your content with special effects, Runway ML is definitely worth checking out.

To show how easy it is to use (and that you really can create video with their “free” version), we took an extremely simple prompt and produced this cool 4 second clip, which you can view on RunwayML’s platform. Our prompt was simply “Please prepare four seconds of an introduction to an advertisement for the rainforest.”

2. Descript

  • Cost: Plans range from free to $24 a month for pro and enterprise offerings. The free plan comes with 1 hour of transcription & 1 hour of recording. The creator plan is $12 a month for 10 hours.
  • Great feature: Powerful text-based video editing and podcasting

Descript is an AI-powered platform that really shines when it comes to text-based editing. Editing a video with Descript is like editing a document. You can see the words spoken in your video and change them directly. This is different from most video editors where you have to move clips of video around on a timeline. It’s a faster and more intuitive way to make cuts, rearrange sections, and fix mistakes.

Descript also utilizes AI to streamline audio editing tasks like removing silences or background noise reduction. As a bonus, editors using Descript can record themselves or their screens directly within the program, collaborate easily with team members, and publish and integrate video within existing platforms or marketing tools. There is a bit of a learning curve to mastering all of Descript’s features, however. If you’re looking for a streamlined workflow, powerful audio editing tools, and easy collaboration features, Descript could be the ideal AI editor for you.

3. Synthesia

  • Cost: Plans range from $22 a month to enterprise offerings. The starter plan comes with 1 editor, 3 guests, and 120 hours of editing per year.
  • Great feature: Custom AI avatars

Synthesia is a game-changer in the AI video editing sphere, particularly for its ability to create over 160 AI-powered avatars. With its user-friendly interface and dynamic features, Synthesia empowers creators to produce stunning videos effortlessly. In addition to its digital avatars, Synthesia excels at text-to-speech generation, allowing you to deliver your message in your preferred language, accent, and tone of voice. Starting Synthesia is as easy as typing your text script.

While integrating Synthesia with your existing marketing tools is no problem, it’s important to remember that the best use of this tool is in generating script-based videos. You can incorporate your own footage, but that’s not what Synthesia excels at. If your marketing strategy involves creating script-driven videos or leveraging the power of avatars, then Synthesia could be a great fit for your needs.

4. InVideo AI

  • Cost: Plans range from free to $48 a month. The free plan comes with 10 minutes a week of AI generation.
  • Great feature: YouTube optimized videos

InVideo AI is a dynamic AI video editor that offers an array of templates and intuitive controls to help content creators craft professional videos effortlessly. One of the core features of InVideo AI is its prompt-to-video creation. Simply provide a text prompt describing your video concept, and InVideo AI will generate a script, create video scenes with relevant media, add a voiceover, and even incorporate text overlays.

Invideo’s AI gets you started with your video creation, but your editing options are endless. You can customize your script, include your own images or footage, change the voiceover narration, and fine-tune other details of your video. You can even collaborate on editing directly in InVideo with your teammates. Whether you’re a seasoned video editor or a beginner, InVideo AI will help you create videos that not only look professional but also resonate with your target audience.

5. Pictory

  • Cost: Plans range from $19 to $99 per month. The starter plan comes with 30 videos per month and 600 minutes of transcription.
  • Great feature: Video makers specifically for social media (Facebook, Instagram, LinkedIn)

Pictory is an AI video editor that caters specifically to content marketers, making it easy for you to transform your content into shareable and engaging videos. Pictory is especially great for turning existing content like blog posts, articles, or even podcasts into video format. You can paste text, upload a video file, or provide a link to online content, and Pictory will automatically generate a video storyboard with relevant visuals and music.

Pictory also makes it easy to customize or edit your videos and even optimize them for social media by offering various aspect ratio options and pre-designed templates. One big benefit for content marketers is that some Pictory plans offer integration with analytics tools, allowing you to track your video performance and gain insights into audience engagement. Overall, Pictory is a solid choice for content marketers looking to streamline video creation and leverage existing content to create fresh video assets.

6. Sora (OpenAI)

  • Cost: Currently limited access
  • Great feature: Powered by one of the most advanced LLMs available today

Sora, the latest project from the creators of ChatGPT, turns imagination into striking videos with groundbreaking AI technology. This innovative platform lets you describe the scene you have in mind, and Sora generates polished videos to match. While it’s still in limited access, we wanted to mention it because It’s powered by one of the most groundbreaking AI engines out there.

Sora’s flexibility is a key benefit. Enter a few descriptive words or detailed paragraphs, and it will work its magic. Experiment with different art styles, moods, and visual effects to find exactly what sparks your inspiration. While it’s still in development, Sora’s potential is huge – it represents a new frontier in creative expression through artificial intelligence.

Guide to AI Video Editors

Navigating the vast landscape of AI video editors can be overwhelming. To simplify your journey, we’ve put together a comprehensive guide to explore the pros and cons of AI video editors and answer other pertinent questions you might have about them. Hopefully, we’ll be able to help you discover the perfect AI companion for your content creation and video editing needs.

Is AI video editing the same thing as text-to-video?

While AI video editing encompasses a broad spectrum of tools, text-to-video is a specific aspect within this domain. Text-to-video utilizes AI algorithms to convert written content into visual sequences. AI video editing, on the other hand, includes a wider array of features, incorporating various technologies to enhance and streamline the video production process.

Do AI video editors cost money?

Yes, most AI video editors come with a cost. While some offer free versions with limited features, premium plans unlock the full potential of these tools. Investing in a paid subscription often grants access to advanced features, increased processing power, and built-in support or resources for a more well-rounded and satisfying editing experience.

What are the benefits of using AI video editors?

AI video editors offer a variety of benefits that can streamline workflows, boost content creation, and potentially improve the quality of your videos. Here’s a list of some of the key advantages to using an AI video editor:

  • Increased Efficiency: AI automates repetitive tasks like scene identification, transcription, and highlight creation. This frees up editors to focus on the creative aspects of video editing and storytelling.
  • Faster Content Creation: By automating tasks and offering pre-made templates, AI editors can significantly speed up the video creation process, so you can produce more content in less time.
  • Improved Quality: AI can assist with functions like color correction, noise reduction, and even adding subtitles, leading to a more polished and consistent look across your videos.
  • Greater Accessibility: AI editors are often designed with user-friendly interfaces, which makes video creation more accessible to those with less editing experience.
  • Data-Driven Insights: Some AI editors offer features that analyze video performance, helping you understand what resonates with viewers and optimize future content for better engagement.

It’s important to remember that AI video editing is still a developing field, and while these tools are powerful, they likely won’t replace the need for human editors entirely. Creativity, editorial judgment, and a strategic approach are still invaluable when crafting truly compelling video content.

Do you need editing experience to use an AI video editor?

No, AI video editors are designed for user-friendly experiences, so even beginners can produce high-quality content. The intuitive interfaces and automated features of AI-editing tools eliminate complex technicalities, allowing users to try their hand at video editing without a steep learning curve. It is important to note, however, that some AI video editors may require you to spend more time figuring out their more complex editing features.

Are there limitations to AI video editors?

AI video editors are great for many things, but they’re not perfect for every project. If your video involves a lot of creative choices and really detailed editing, a more traditional video editing program might be a better fit. Also, some complex tasks can take a long time for AI editors to process. Knowing these limitations will help you use AI tools smartly, letting them handle the easy stuff while you focus on the trickier parts of the editing process.

Let us help you with your video marketing strategy

Elevate your video marketing game with Big Sea! We know that video content is essential for effective outreach, and are here to help you produce video content tailored to your marketing needs. Let us develop a strategy to amplify your brand through innovative video marketing solutions. Contact us today!