How do you compare to the top museums and aquariums?
We researched the top museums and aquariums in the United States to see how they stacked up when it comes to metrics like traffic, website performance, estimated spend on paid digital ads, and keyword rankings.
Why does it matter?
Google doesn't care who has the biggest whale shark or the most Degas sculptures. You have to measure up to show up in search engine results when guests are looking for something exciting to do with family and friends.
| Name of Facility | Organic Traffic (Monthly) | Branded Traffic | Keywords | Backlinks | Pages |
|---|---|---|---|---|---|
| American Museum of Natural History | 1,700,000 | 383,300 | 294,300 | 5,000,000 | 17,201 |
| Art Institute of Chicago | 503,400 | 228,200 | 206,000 | 11,800,000 | 46,372 |
| Audubon Aquarium of the Americas | 147,400 | 118,600 | 16,700 | 508,000 | 718 |
| Cleveland Museum of Art | 92,600 | 45,500 | 56,800 | 1,800,000 | 13,795 |
| Columbus Zoo & Aquarium | 312,600 | 231,500 | 69,000 | 664,000 | 990 |
| Dallas Museum of Art | 130,400 | 95,500 | 53,100 | 444,000 | 8,723 |
| Denver Art Museum | 131,400 | 66,900 | 41,800 | 156,000 | 4,143 |
| Detroit Institute of Arts | 172,600 | 147,000 | 26,200 | 804,000 | 4,652 |
| Florida Aquarium | 132,800 | 116,100 | 23,600 | 123,000 | 247 |
| Georgia Aquarium | 609,300 | 457,900 | 83,500 | 230,000 | 1,097 |
| Getty Center | 851,300 | 341,300 | 268,000 | 22,600,000 | 51,793 |
| Kennedy Space Center | 546,900 | 338,400 | 58,200 | 638,000 | 763 |
| Maui Ocean Center | 47,100 | 28,700 | 12,800 | 20,900 | 229 |
| Metropolitan Museum of Art | 3,700,000 | 887,700 | 821,400 | 26,100,000 | 126,093 |
| Minneapolis Museum of Art | 78,900 | 290,200 | 14,400 | 1,100,000 | 2,037 |
| Monterey Bay Aquarium | 718,000 | 265,700 | 76,200 | 946,000 | 1,409 |
| Mote Marine Aquarium | 59,600 | 41,700 | 21,300 | 2,600,000 | 2,036 |
| Museum of Fine Arts | 284,400 | 205,300 | 111,300 | 2,900,000 | 24,872 |
| Museum of Modern Art | 1,400,000 | 641,100 | 300,200 | 18,600,000 | 53,886 |
| Mystic Aquarium | 133,800 | 112,900 | 15,800 | 57,700 | 510 |
| National 9/11 Memorial & Museum | 969,800 | 478,100 | 67,400 | 596,000 | 3,014 |
| National Aquarium | 397,200 | 184,800 | 33,400 | 1,400,000 | 833 |
| National Gallery of Art | 1,100,000 | 146,900 | 260,400 | 4,800,000 | 44,610 |
| National WWII Museum | 1,200,000 | 99,400 | 212,200 | 53,200,000 | 4,580 |
| Philadelphia Museum of Art | 263,800 | 131,700 | 110,100 | 1,900,000 | 26,399 |
| Ripley's Aquarium | 242,200 | 210,600 | 28,200 | 84,400 | 616 |
| San Francisco Museum of Modern Art | 189,800 | 122,300 | 56,700 | 968,000 | 11,952 |
| Sea Life Aquarium | 286,800 | 243,800 | 38,100 | 1,800,000 | 2,274 |
| Shedd Aquarium | 360,300 | 282,800 | 50,800 | 108,000 | 872 |
| Smithsonian Institution | 8,000,000 | 1,600,000 | 1,800,000 | 87,000,000 | 289,899 |
| USS Midway Museum | 121,600 | 107,400 | 11,000 | 544,000 | 300 |
Wondering where you fit in?
Drop us a line and we'll run some reports on your website to show you where you stack up against your competitors. You'll get a high-level look at where you need to fill in the gaps to attract more guests.
