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How do you compare to the top museums and aquariums?

We researched the top museums and aquariums in the United States to see how they stacked up when it comes to metrics like traffic, website performance, estimated spend on paid digital ads, and keyword rankings.

Why does it matter?

Google doesn't care who has the biggest whale shark or the most Degas sculptures. You have to measure up to show up in search engine results when guests are looking for something exciting to do with family and friends.

Name of Facility Organic Traffic (Monthly) Branded Traffic Keywords Backlinks Pages
Maui Ocean Center 22,700 13,600 7,100 17,200 352
Mote Marine Aquarium 35,500 13,000 19,400 508,000 1,979
Detroit Institute of Arts 63,500 28,000 35,200 357,000 6,996
Cleveland Museum of Art 68,500 32,500 48,300 924,000 9,690
Dallas Museum of Art 71,700 38,800 41,100 208,000 8,057
Mystic Aquarium 72,100 53,600 11,100 173,000 497
USS Midway Museum 73,500 35,600 14,100 181,000 475
Minneapolis Museum of Art 79,200 27,800 49,300 493,000 14,422
Denver Art Museum 89,300 54,800 34,600 181,000 4,239
Florida Aquarium 99,100 67,500 8,900 81,000 235
Ripley's Aquarium 123,000 54,900 10,200 105,000 369
Audubon Aquarium of the Americas 132,000 64,200 19,100 297,000 995
Philadelphia Museum of Art 197,000 76,900 91,000 3,800,000 15,546
Sea Life Aquarium 217,000 123,100 38,000 2,100,000 1,766
San Francisco Museum of Modern Art 219,000 124,900 50,300 961,000 13,645
Columbus Zoo & Aquarium 224,000 166,300 30,200 41,200 918
National Aquarium 231,000 144,800 37,100 353,000 1,861
Museum of Fine Arts 235,000 88,800 163,300 2,100,000 47,208
Shedd Aquarium 249,000 217,400 29,100 174,000 1,399
National Gallery of Art 294,000 60,400 128,700 4,500,000 22,384
National WWII Museum 309,000 52,700 68,800 28,500,000 3,135
Art Institute of Chicago 321,000 172,000 190,800 3,300,000 50,034
National 9/11 Memorial & Museum 344,000 195,300 34,400 171,000 3,345
Kennedy Space Center 366,000 200,300 22,900 267,000 506
Monterey Bay Aquarium 372,000 207,000 45,700 4,100,000 1,230
Getty Center 388,000 200,300 206,200 11,600,000 40,515
Georgia Aquarium 491,000 266,400 51,658 394,000 2,103
American Museum of Natural History 656,000 234,000 220,500 5,100,000 19,844
Museum of Modern Art 1,200,000 382,800 313,900 7,300,000 52,983
Metropolitan Museum of Art 1,600,000 488,800 564,500 6,700,000 92,633
Smithsonian Institution 5,100,000 124,300 1,485,489 89,000,000 229,228

Wondering where you fit in?

Drop us a line and we'll run some reports on your website to show you where you stack up against your competitors. You'll get a high-level look at where you need to fill in the gaps to attract more guests.

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