How to Build Stronger Donor Relations: A Nonprofit Marketer’s Perspective
In the nonprofit sector, the strength of your donor relationships is often the most reliable indicator of long-term success. Research shows that the cost to acquire new donors can run 50% to 100% more than the dollars collected from them. That makes it pretty clear: maintaining your existing network of support is critical to funding your organization. This blog post examines key strategies for enhancing your donor relations efforts, from foundational stewardship practices to advanced techniques utilizing digital tools and data analytics.
