3 Quick Wins to Improve Your Content Marketing & SEO Management

Mastering search engine optimization (SEO) and content marketing is crucial for small business owners, nonprofits, and entrepreneurs. A robust SEO strategy enhances your online visibility and drives organic traffic to your website, ultimately leading to higher conversions and revenue.

However, the SEO world can be complex and overwhelming, especially for those new to digital marketing. But you don’t need to start with a robust and detailed SEO marketing strategy to increase your digital presence. We’ve seen some quick wins in SEO management that can significantly impact a business in a short amount of time.

Below, we’ll explore three quick success tactics with SEO management to improve your SEO rankings and boost your online presence.

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The Importance of SEO Management

SEO isn’t just about getting to the top of search engine results pages (SERPs); it’s about ensuring your target audience can find you easily and quickly. For small businesses and nonprofits, this means attracting more visitors who are genuinely interested in what you offer. With the right SEO tools and strategies, you can enhance your website traffic, improve user experience, and build a solid online presence.

Some on-page SEO strategies include creating high-quality content, technical SEO, page optimization for user experience and site speed, and internal linking. In contrast, off-page SEO strategies include backlinking and link building, social media engagement, and local SEO.

Quick Win 1: Keyword Research and Content Optimization with SEMRush

Choosing the Right Keywords

Keywords are the backbone of any successful SEO campaign. They’re the words and phrases that potential customers type into search engines to find information, products, or services. Choosing relevant keywords ensures your website appears in front of your target audience when they search for the things you offer.

Effective Keyword Research with SEMRush

SEMRush is a website with powerful SEO tools that identify the best search terms for your business. Start by entering a broad keyword related to your business into SEMRush’s Keyword Overview. SEMRush will list keywords and metrics such as search volume, keyword difficulty, and click-through rate (CTR).

Look for low-hanging fruit keywords with a decent organic search volume but lower difficulty. These keywords are often less competitive and provide more opportunities to rank. You can also use SEMRush or similar tools like Ahrefs to discover keywords your competitors are ranking for. This can give you new content creation ideas and opportunities to improve your rankings.

Integrating Keywords Into Existing Website Content

Once you’ve identified your target keywords, it’s time to integrate them into your web pages. Ensure your primary keywords appear in critical areas such as headings, meta descriptions, meta tags, alt tags, the page URL, and the first 100 words of your content. But avoid keyword stuffing; instead, focus on creating high-quality content that naturally incorporates your target keywords.

Note: If you’re adjusting your current URL to include your target keyword, set up a redirect from the old URL to the updated URL to ensure no 404 error appears.

Example: Brand Fuel

For our client Brand Fuel, we needed to quickly gain more quality traffic, leading to more sales on their company’s online store page. We used SEMRush to develop a content strategy with target keywords that enhanced their existing content, and we created new pillar page content to capture more website traffic.

Our marketing team decided to optimize their existing company store page using the keyword “online company store” and turn it into a comprehensive pillar page with more information on this topic and all related sub-topics. Our work resulted in some incredible key performance indicators (KPIs): there were increases in keyword rankings, including the primary term “online company store,” which moved from position 8 to position 3 in SERPs, and “company online store,” which moved from position 17 to position 6.

Note: You can track how your pages rank in Google Analytics and Google Search Console or paid tools like SEMRush and Ahrefs.

Quick Win 2: Using ClickCease for Google Ads and Website Traffic

What Is ClickCease?

ClickCease is an advanced tool designed to protect your Google Ads campaigns from click fraud. Click fraud occurs when competitors or automated bots click on your ads maliciously, draining your ad budget without providing any real value. By using ClickCease, you can safeguard your PPC ad spend and ensure that potential customers see your ads.

How ClickCease Cleans Up Your Data

ClickCease prevents click fraud and helps you obtain cleaner data on your ad performance, but it also does a fantastic job at blocking fraudulent traffic on WordPress websites. The tool works via a WordPress plugin and will screen your website for bots and spam traffic. Once it identifies any bots, ClickCease will block them from engaging with your website. You can make informed decisions about your keywords, ad placements, and budget allocation with clean and reliable data. This ensures your ads reach the right audience and only high-quality traffic is driven to your website.

Example: PimsyEHR

PimsyEHR received many spam inquiry form submissions on its website. Once we installed ClickCease on its WordPress backend, all the fraudulent submissions stopped, and real conversions increased. With ClickCease’s help, they could finally track their conversions and conversion rate properly in their customer relationship management (CRM) system.

Quick Win 3: Using Clearscope to Optimize Existing Website Content

What Is Clearscope?

Clearscope is an advanced content optimization tool that helps you create well-optimized content for search engines. It analyzes top-performing content for your target keywords and provides recommendations on improving your content (including which keywords to use and what FAQs to answer) that other tools may be unable to detect.

The Importance of Well-Optimized Website Content

High-quality, optimized content is essential for achieving higher search engine rankings. Clearscope helps you ensure that your content is comprehensive, relevant, and aligned with what search engines seek. By incorporating Clearscope’s recommendations, you can create or optimize content that ranks well and provides value to your audience.

Example: TechSmith

We worked with TechSmith to create optimized website content to promote their Camtasia product—a powerful screen recorder and video editor. We took their existing blog, “5 Easy Steps to Make a YouTube Outro,” pulled a Clearscope report on the top keyword they wanted to rank for, “YouTube Outro,” and optimized this page to get an A++ rating in Clearscope.

After only one month, we moved this page from position 9 in Google SERPs to position 2 for the top keyword. We were also able to move this page into the top three search results for related long-tail keywords, such as “how to make an outro for YouTube,” “how long should a YouTube outro be,” and “YouTube video outro.”

Quickly Take Your SEO Management to New Levels

You can achieve better search engine rankings and a more substantial online presence by conducting effective keyword research with SEMRush, protecting your Google Ads campaigns with ClickCease, and optimizing your content with Clearscope. Implementing these three quick wins in your SEO strategy can significantly enhance your online visibility and drive more traffic to your website.

These strategies offer small business owners, nonprofits, and entrepreneurs a practical and effective way to boost their digital marketing efforts. Don’t wait to see the benefits—start implementing these quick wins today and watch your website traffic and rankings soar.

If you need further assistance or want to take your SEO strategy to the next level, consider working with Big Sea’s SEO team. Our experts can provide tailored solutions to help you achieve your business goals. Contact us to learn more and discover how we can support your SEO success.