How to Leverage Influencer Marketing for Higher Ed
As graduate enrollment for Generation Z students is on the uptick, grabbing their attention and…
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Author Archives: Andi Graham
The Importance of Emotional Connection in Higher-Ed Marketing
Emotions fuel decisions. Emotions influence. The more your advertising emotionally connects with potential students, the…
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B2B Digital Marketing: Your Trade Show Alternative
As trade show cancellations pile up, pressure mounts to boost marketing efforts and attract prospective…
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How a Targeted Ad Campaign Increased Conversions By 121%
Wallace, Welch & Willingham (W3) is an insurance company that provides a variety…
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Big Sea Wins AMA Marketer of the Year – Again!
There were no fancy dresses or expensive cocktails, but the celebration surrounding the 2019 Marketer…
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Digital Advertising for Museums
Even the greatest exhibits will go unnoticed if you don't know how to effectively get…
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Common Marketing Myths
Our beliefs have the ability to shape the decisions we make and can even affect…
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Here’s Why People Can’t Resist Video Content
Video in marketing (and sales) is here, people. For you hungry marketers and sales folks…
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27-hours of Creativity, Team-Building and Innovation: Ship It Day 2019
Last week, the creatures of Big Sea took on our fifth annual Ship It Day. …
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Compliance: The Missing Piece of Your Marketing Plan
You've identified your personas and their pain points, aligned your content and messaging around primary…
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