B2B Demand Generation vs. Lead Generation
When it comes to B2B marketing, demand-generation and lead-generation are both vital parts of the…
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Author Archives: Andi Graham
Top 7 Nonprofit Social Media Marketing Tips
We’re far enough into the twenty-first century now that every nonprofit…
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Why Are Websites So Expensive?
Users (and site owners) have expectations for highly-interactive functionality, for mobile (or responsive) design, for…
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A Comprehensive Guide to Nonprofit Email Marketing
After this comprehensive guide to nonprofit email marketing, you'll know how to turn those digital…
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LinkedIn Social Selling Index (SSI)
If you are using your personal LinkedIn account as part of your brand's social selling…
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7 Innovative Strategies for Digital Fundraising
Donors have moved online, and nonprofits are following. But this is a real transition for…
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How to Advertise During a Recession in 2023
You can’t just go into hibernation while you wait for good times to return. If…
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Big Sea Acquires Tampa-based Sparxoo Digital and Sparxoo Studios
We’re thrilled to announce that Big Sea has acquired Tampa-based digital agency,…
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437% More New Donors and 140% More Online Donations: How We Did It
When the pandemic took hold during their regularly scheduled Easter campaign planning, Metropolitan Ministries and…
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How Your Higher Ed Email Marketing Can Thrive in a Post-Pandemic World
In higher education marketing, personalization is no longer optional. As prospective students grow increasingly tired…
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