Work Museums & Cultural Institutions Tampa Bay History Center

Tampa Bay History Center

Impact Area

Arts & Culture

Industry

Museums & Cultural Institutions

What We Did

A new website brings resources to light for a regional history museum.

Big Sea worked with the History Center to make its website easier to navigate and more user-friendly, focusing on information architecture and content governance.

The Tampa Bay History Center is a Smithsonian Affiliate history museum on the waterfront in Tampa’s Channelside district devoted to the history of Tampa Bay, Florida, and the Gulf Coast more broadly. The 60,000 sq. ft. facility boasts three floors of permanent and temporary exhibition space and features an event hall, a map gallery, and the Witt Research Center.

In 2022, Big Sea began working with the History Center to make its website easier to navigate and more user-friendly. Our particular focus was on information architecture and content governance.

Our Objectives

Our goals were to

Highlight the museum’s most outstanding resources and make those resources easier to understand and access via the History Center’s homepage
Build new modular templates for WordPress that would allow museum staff to create new pages for the website as needed
Restructure the website’s homepage and build out basic information sections such as the FAQs, the location page, and a page for planning your visit

The Problem

Making an important resource visible online

Improving user experience

With more than 100,000 in-person visitors per year, the Tampa Bay History Center draws tourists, families, school field trips, and guests of all ages. But it also houses resources such as the Witt Research Center and the Touchton Map Library that are of special interest to specialist scholars studying Tampa Bay, Florida, and the greater Gulf Coast region. Before working with Big Sea, information about many of these resources was present online but not easily accessible from the homepage.

Developing content governance

The Tampa Bay History Center’s website runs on WordPress, but its administrators needed tools and templates to create new pages as needed. The organization also needed to establish content governance procedures to ensure new pages could be added to the website without cluttering or confusing the homepage’s basic architecture or the website’s major sections.

The Strategy

Restructuring the museum website for future ease of use and development

Big Sea worked with the Tampa Bay History Center to restructure its museum website with two goals in mind:

1. Restructuring the website to make it more user-friendly and intuitive, especially for teachers and homeschoolers who were accessing it far more frequently, particularly during the height of the pandemic.

2. Developing templates that would allow website administrators to build new pages more easily while also establishing a procedure for ordering new content as it was produced and uploaded.

Through web development work, the creation of a new website wireframe, and the establishment of new organizational protocols for future website maintenance and development, Big Sea helped relaunch the Tampa Bay History Center’s website.

The Results

Better performance and more history center visitors

a screenshot of tampa bay history center website

Thanks to their new website, the Tampa Bay History Center saw tangible results. The new homepage prominently features links to the center’s major resources as well as pages that help website visitors plan an in-person trip to the museum.