Work Nonprofit Outright International

Outright International

Industry

What We Did

A global mission elevated by strategic, impactful marketing.

Outright International, a leader in global LGBTIQ human rights advocacy, partners with Big Sea in an ongoing, multi-channel engagement serving international audiences worldwide—work that earned a Gold Anthem Award while expanding reach, deepening engagement, and driving vital fundraising.

The Problem

Bridging global advocacy with digital engagement

Outright International had a powerful mission and strong existing revenue streams, but its digital presence wasn’t built to consistently attract and convert new individual donors. With ambitious growth goals, expanding international audiences in Europe and Canada, and a critical giving season ahead, the team needed a cohesive digital strategy that could increase visibility, build trust, and engage supporters long before a donation ask.

They turned to Big Sea for a full-stack marketing partnership to help design and execute an integrated digital marketing approach, connecting content, paid media, and the power of HubSpot into an always-on digital marketing engine that supports advocacy partners worldwide while steadily growing individual giving.

The Approach

A layered, long-term marketing partnership built for agility and impact

We work side-by-side with Outright International using our Vision + Velocity model, pairing high-level strategic insight with nimble, effective execution. This long-term partnership is built on trust, responsiveness, and shared purpose.

From early strategy development to daily creative collaboration, we’re embedded with their team to ensure seamless progress. Together, we’ve built scalable systems that adapt to a rapidly changing world while staying rooted in Outright’s bold mission. Every campaign, toolkit, and digital experience connects back to a clear, measurable goal: expanding Outright’s reach and impact.

The strategy

From moment-based campaigns to an always-on global advocacy engine

Big Sea partnered with Outright International to build an always-on global marketing system designed to support advocacy partners worldwide, grow individual giving, and extend engagement beyond campaign moments. The strategy focused on creating durable infrastructure that connected storytelling, education, and action year-round.

The approach centered on three priorities:

Unify messaging and visuals across regions, audiences, and channels while remaining flexible for local use.
Equip individuals, community groups, and corporate partners with high-quality, accessible tools for storytelling and fundraising.
Mobilize supporters through integrated content, paid media, and lead generation that built trust first, then activated giving.

We are absolutely thrilled and so proud of what we’ve accomplished together with the Outright Proud campaign. Thank you for your incredible partnership and for pouring heart into this campaign.

Lui Iarocheski
Director of Marketing and Communications, Outright International

Executing across platforms to turn strategy into sustained action

Campaign Strategy & Messaging

Developed annual campaign strategies (Outright Proud, 35th Anniversary, year-end giving) with clear themes, emotional positioning, and modular messaging.

Always-On Content Architecture

Built a year-round content system connecting advocacy, education, and fundraising designed for reuse, longevity, and consistent engagement.

Digital Experiences & Microsites

Designed and built campaign landing pages and an interactive anniversary timeline to centralize storytelling, resources, and calls to action.

Toolkits & Partner Enablement

Created comprehensive digital toolkits for individuals, community fundraisers, and corporate partners, including templates, guides, and shareable assets.

Events & Corporate Partnerships

Designed digital and social assets for the Celebration of Courage Gala and partnered with organizations like Warner Music Group on branded Pride content.

Paid Media & Lead Generation

Supported creative development, audience segmentation, and testing across awareness, list growth, and peer-to-peer fundraising campaigns.

Results with impact

We aren’t in it for the accolades, but if we’re being honest, winning not one, but two Anthem Awards for our work on the Outright Proud campaign is pretty incredible.