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Storytelling & Content Marketing

Tell a story that inspires action.

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Engaging, high-quality content inspires your audiences to find out who you are, learn what you do, and support your mission. It’s the guidance that people need to know that their action will drive real results in their community. We take a strategic, story-driven approach to content marketing that carefully considers your audience’s needs, struggles, and desires. By creating truly useful content, we not only forward your mission – we supercharge your SEO.

Stand out with content that makes a difference.

Editorial Content Strategy

To create your editorial strategy, we carefully consider not only keyword research, but your users’ journeys and the questions that you can answer to make them more confident in the decision to work with you, donate, or visit.

Content Production

We don’t just plan the content strategy, we also work with our internal team of specialized copywriters to produce articles, impact reports, annual reports, videos, white papers, and infographics: all the key content that resonates with your audience.

SEO

When it comes to search engine optimization (SEO), great content makes a difference. Thoughtful, well-written content that anticipates your donors’ or customers’ needs stands out online, drawing attention to your site and driving it up the rankings.

Email

From direct emails to your monthly newsletter, we’ll revitalize your email marketing strategy and improve processes with automations and workflows that make it easier to reach the right people at the right time.

Social Media

Engage donors where they’re at with social media strategy and execution. We’ll handle animations, video content, graphics and social posts that grow brand awareness, support fundraising campaigns, and drive donors to act.

Content Personalization

From personalized marketing automation using tools like HubSpot to editorial calendars built around documented pain points, we create content that makes your customers act. For nonprofits, that personal hook is crucial for converting visitors to active supporters.

Fundraising Campaigns

Inspire action with compelling fundraising campaigns that highlight the impact of your work and the importance of donor support. We’ll handle everything from initial campaign concepts to the creative that supports it across platforms and channels.

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Show your impact.

The difference you make can be communicated in many ways – not just in a traditional impact report. With thoughtful storytelling, including interviews, editorial, and even podcasts, you can demonstrate the positive results of your work to the public. We’ll help you make a compelling case for the funding you need to push your mission forward.

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Work with award-winning writers.

We’re not a content farm. Our team of writers have the diverse backgrounds, bylines, and experience needed to tell engaging and meaningful stories. We do the deep research and collaboration needed to create content that stands out from your competitors and gets folks to read and share.

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Reuse and recycle.

If you already have content, we’re not here to scrap it. Whether it’s refreshing blogs to optimize them for search or condensing impact stories into attention-getting email campaigns, we’re experts at repurposing and combining your existing content to grow its impact and improve your search engine ranking. We’ll consult with you to make the most of what you’ve already invested in, making it more compelling, productive, and discoverable.

See long-term results.

Unlike more ephemeral channels like social media and email, content marketing puts a stake in the ground that will continue to drive value in the long-term. By revisiting and optimizing, we can continue to grow the audience of the content you’ve invested in.

Content Marketing FAQ

01. What makes content marketing at Big Sea unique?

Our approach to understanding your brand identity and optimizing your content to find the right audience is unparalleled. When you work with us, we engage you in a research-based discovery process that gets to the heart of your brand’s values and identity.

From there, we devise creative, multi-channel campaigns to expand your brand’s visibility while driving leads and conversions. We work closely with you to understand your goals, and then we work our magic to provide the right messaging strategy to meet them.

02. What is the difference between content marketing and social media?

While most organizations use social media to promote and share their content marketing, content marketing and social media aren’t the same thing. Social media marketing lives on another company’s platform, is time-sensitive, and it exists largely to build awareness and spur conversation.

Content marketing usually lives on your own website, it’s often longer format and informative, it builds trust, and it drives web traffic and conversion. It announces your presence in the online space and establishes your authority when people search for terms that relate to what you do.

03. What are the benefits of using content marketing services?

Our experienced team approaches writing for your organization with the nuance, care, and subtlety you’d expect of your own professionals. We improve your online visibility through search engine optimization that includes a variety of content types, including blogs, video content and marketing, landing pages, and much more. A wealth of keyword-rich content boosts your ranking on search engines, builds trust with your audience, and establishes your authority. Compelling original content also generates leads by guiding site visitors to your landing pages and boosts your clicks and conversions.

See how we leverage content.