Nonprofit Appeal Letters: 11 Easy Steps + Template
Picture a potential donor scrolling through Facebook. We’ll call her Linda. Linda is a…
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Author Archives: Dan OKeefe
Increase Visits with a Museum Content Marketing Strategy
Few institutions were hit as hard by COVID-19 as museums. And while there’s been…
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How to Write a Mission Statement for a Nonprofit Mission (with Examples)
A well-crafted mission statement can inspire, motivate, and guide your nonprofit. While it might seem…
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How to Gather Stories at Your Nonprofit
With all the tools at our disposal today, it’s easier for nonprofits to gather and…
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Instagram Story Size and Other IG Guidelines
Vertically oriented short form videos – the kind you find on Instagram Stories and Reels…
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16 Best Museum Websites in 2024
The centerpiece of any organization’s online activities is always first and foremost: its website. Your…
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The Best Holiday Campaigns of the Last Century
'Tis the season of giving … and holiday ad campaigns. What better way to celebrate…
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How to Market to Gen Z
Growing up in the age of dial-up, millennials upended the communication norms established by Gen…
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HubSpot for Museums: The Marketer’s Guide
Between curating exhibitions, planning events, attracting new visitors, hosting fundraisers, running donation drives, managing a…
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3 Great Display Ad Examples (and 8 Tips for How to Write Them!)
Find the right combination of empathetic and affecting copy, as well as a seamless design…
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