HubSpot AI: 9 Ways to Automate Without Losing the Human Touch
With fewer resources and the same (or greater) expectations, marketers are drowning in repetitive work:…
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Author Archives: Dan OKeefe
HubSpot vs. Salesforce: How to Choose the Right CRM for Your Team and Budget
Two names dominate every CRM platform conversation: Salesforce, the legacy enterprise powerhouse, and HubSpot, the…
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How to Write Email Subject Lines That Demand Attention
Writing a great subject line is one of the most deceptively challenging parts of email…
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Email Marketing Best Practices for Building & Maintaining Relationships
Email marketing is one of an organization’s most powerful digital marketing tools because people on…
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Nonprofit Communications 101: Crafting Messages that Move People to Action
Communication is what helps your work take root—it’s how your programs gain visibility, how partners…
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4 Great Examples of Nonprofit Storytelling
There is a big difference between showing and telling. Don’t just tell people about the…
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Email Marketing for Nonprofits: Examples and Best Practices
Building a solid email list and using it wisely is still one of the most…
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Nonprofit Appeal Letters: 11 Easy Steps + Template
Picture a potential donor scrolling through Facebook. We’ll call her Linda. Linda is a…
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Increase Visits with a Museum Content Marketing Strategy
Few institutions were hit as hard by COVID-19 as museums. And while there’s been…
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How to Write a Mission Statement for a Nonprofit Mission (with Examples)
A well-crafted mission statement can inspire, motivate, and guide your nonprofit. While it might seem…
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