Personas Are the Beginning of Everything
I have a love/hate relationship with buyer personas. For starters, the term “buyer” persona already…
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Author Archives: Andi Graham
Ship It Day 2017: 24 Hours of Caffeine, Pizza and Get-it-Doneness
What happens when you lock a group of content marketers, graphic designers, developers, and project…
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Want to Grow Revenue? Get to Know Your Customers
Recently, a niche retailer we've been working with for years began to fret about monthly…
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Achieving 651% ROI: An Inbound Case Study
Pin Chasers was already doing some traditional marketing, like radio ads and billboards, but it…
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How Content Marketing Delivered 455 Warm Leads in One Month
When Top End added children’s chairs to their product line, they needed to reach out…
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How We Got 655 New Leads in One Month With a Single Facebook Post
Thanks to engaged fans who are hungry for help and eager to share, we added…
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How We Increased Site Visits by 53% in 6 Months
Stillpoint Studies is an Aromatherapy school located in Sedona, Arizona. Since 2010, they have been…
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Bowling Alley Marketing Plan
As you decide on what to do in the coming year, which efforts are worth…
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How We Increased AdWords Conversions by 480% (With the Same Budget)
Pin Chasers began using Google AdWords in June 2011. They knew they needed to be…
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How to Install MongoDB on PHP for OSX MAMP
Every single time we need to install MongoDB for PHP on our local systems, we…
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