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Storytelling for the Web

Content first starts here.

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Story has been a sense-making device for centuries. Humans tell and experience stories in a much different way now, but words are just as important as they were when people passed on knowledge from generation to generation through song. Our team of award-winning storytellers will collaborate with you to tell your story in a way that captures attention and inspires action.

Web copywriting is a blend of art and science.

Brand Voice

Your brand has a personality. We’ll work within your guidelines to ensure consistency. If you don’t have an established voice, we’ll help you develop a style guide to set standards for anyone writing for your organization.

Information Architecture

The way you organize your content impacts discoverability and conversion rates just as much as your messaging does – if not more. Our process begins with sorting out the junk drawer and reorganizing it into user-friendly, intuitive navigation and information architecture. Kicking a project off with a clean, logical slate is not only good for your users – it also feels like a brain massage. Really.

User Experience (UX)

When it comes to UX, copy and microcopy (the little things) matters just as much as design. That’s why our copywriters work closely with our designers to guide users through your site. Carefully crafted UX creates frictionless user journeys, from their first click to the call-to-action.

Search Engine Optimization (SEO)

SEO is more of a lifestyle than a lightswitch. But we’ll work closely with you to understand the long-term keywords (search phrases) that align best with the user behaviors that matter most. Using this lens, we’ll craft web copy on key landing pages that supports your organic growth.

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Whether you’re starting from scratch, finessing what you already have, or making major changes, we’ll get your copy in shape.

  • Landing Pages
  • Home Pages
  • Call-To-Action
  • FAQs
  • Lead Generation Forms
  • Help Documentation
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Make words work for you.

Website copywriting isn’t just telling a nice story. On the web, words are tied closely to behavior and functionality. Our writers take a strong consultative approach – using decades of experience to help craft a website that makes information digestible. We take into account accessibility, content design best practices, consistency and standards. The end result is a system that works for you and your end users.

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Not a writer? We’ve got you covered.

Our processes are centered around doing the best possible work without putting an unnecessary burden on your team. You brain dump. We smooth it out. Our team takes a journalistic approach to finding the story between the lines. The real magic happens when you say something off the cuff without trying to say the “right” thing. We’re always listening and asking the right questions.

See how we think.

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