My love for storytelling started when I was a kid. I was a musical theater geek, routinely watched Barbara Walters on 20/20, and stole the newspaper as soon as I could read (sorry, Mom). I graduated from the University of Montana with a B.A. in Broadcast Journalism (Go Griz!) in 2009. My radio and television career started in front of the camera as a reporter, but over time I realized I have a knack for organizing the big picture, and became a show producer. I won an Emmy as part of a documentary filmmaking team. I moved all over the country, eventually landing at Bay News 9 in Saint Petersburg, Fla.
When I left the news industry, I took my storytelling skills to a tiny marketing agency, where resourcefulness was key. I rolled up my sleeves and learned coding, social media management, public relations, SEO, event management, and the list goes on.
I had the privilege of combining my passions for small businesses and marketing when I became part owner of CrossFit9, a gym in the Warehouse Arts District. We used organic reach to become the biggest CrossFit affiliate in the Tampa Bay area and to create superfans out of our membership base.
I believe more than ever in the primal power of story. In my role at Big Sea, I get to continue that throughline: Bringing passionate organizations the foundational strategies to tell their story and find their people.
In my free time, I’m usually found at a fitness or yoga class, in the crowd of a local live music event, or planning my next trip. These days my creative impulses get channeled into writing and narrative portrait and street photography. My two dogs, Kilo and Dale, are nearby at all times.