Laura Holloway
Director of Marketing Strategy
“The heart of marketing is found in discovered connection and new ways to offer shared experience. Life, and marketing, are about the kinds of connections we can make, and the kind of stories we can tell. I look for the meaning behind the marketing, for the story behind the headline, and I enjoy leading clients through the discovery of their most authentic and impactful narrative.”
As Big Sea’s Director of Marketing Strategy, I bring a storyteller’s heart to client relationships and a strategist’s eye to every project. For more than 15 years, I’ve helped brands, nonprofits, and cultural organizations sharpen their voice and strengthen their impact. Before joining Big Sea, I founded The Storyteller Agency, where I built a reputation for turning complex ideas into clear, compelling narratives that inspire connection. Educated in journalism and marketing and shaped by a career in content marketing, I bring both rigor and creativity to strategy—working for campaigns to perform as well as they inspire.
Based in Tennessee, I share my days with my husband, our two adventure-seeking boys, and our feisty, sassy chihuahua-terrier, Tate. Away from the strategy table, I’m a playwright, vintage-shop wanderer, baseball mom, coastline chaser, and big city explorer, with a passion for local coffee shops, classic rock, and independent bookstores.