About MeMy role is to develop and execute content strategy across marketing channels. I’m passionate about creating the right message for the right audience, and love collaborating with clients to tell their story.
I graduated from the University of South Florida in 2013 with a BA in English and a BA in Psychology, and started my career in the higher education industry. Although I began in instructional development, I quickly pivoted to content marketing, editorial strategy and digital marketing, where I now have 8+ years of experience.
I earned my MA in Mass Communication with a specialization in Audience Analytics from the University of Florida in 2017, which provided me with deeper knowledge in information architecture, user experience, data storytelling and audience research. Earning the degree online while working full-time also seriously amplified my time management and organizational skills.
In my spare time, I perform music with a local wedding band, try out new bike trails, and experiment with cooking different recipes.