As a Performance Media Strategist at Big Sea, I create and optimize paid media strategies that drive meaningful results for our clients. From developing full-funnel campaigns to refining audience targeting and performance measurement, I help brands connect with the right people at the right time while ensuring every advertising dollar works efficiently.
My love for marketing and media sparked during my time at Saint Joseph’s University, where I studied International Business, Risk Management, and Marketing. Since then, I have built a career leading performance-driven campaigns across industries including SaaS, finance, legal, healthcare, and more. Before joining Big Sea, I managed programs with monthly budgets ranging from $500 to $7.5 million at organizations like Hibu and Barclays US. I have consistently delivered measurable results by blending data, creativity, and strategy to help brands grow.
Being part of Big Sea allows me to channel my passion for thoughtful, performance-focused media every day. I love the challenge of transforming data into insights, solving complex marketing puzzles, and making a real difference for the clients we serve.
Outside of work, you will find me traveling (24 countries and counting), enjoying local wineries and restaurants, or spending time with my cats. I am always seeking out new experiences, whether close to home or somewhere across the globe.
