For me, it’s all about stories… and strategy. Speaking of stories, here’s mine. I’ve been working in digital marketing since 2011, and have been a professional writer since 2009. I have a Masters in Writing from Manhattanville College, and I’ve penned everything from summer skincare listicles to articles on the global supply chain in the technology industry.

I’ve developed and executed content and social campaigns for some of the world’s largest brands—Walmart.com, Nestle, and tech giant SAP, to name a few. I’ve also helped local and regional businesses find and grow their audiences, develop and share their stories, and drive customers from the top of the funnel through and back again. Before I became a content marketer, I was an assistant editor at Random House helping authors tell better stories. Now I apply those same skills to content marketing, along with a few tricks I’ve picked up along the way.

When I’m not combining storytelling with strategy to create campaigns that move you, I’m usually at home tending to my butterfly garden, enjoying a beach day with my family, or peeking out from behind a book long enough to sip a good, sour beer from one of our awesome local breweries.