My love for digital marketing started halfway through my college career at Florida State University, when I made the big switch from pursuing Psychology (specifically brain development and decision-making) to Information Communication & Technology (a combination of Communications and IT degrees). I found much of what I had studied through Psychology was carried through to marketing and advertising. Paired with my passion for technology, my new focus led me down the path of developing websites at an agency.
I have always loved working at an agency with a vast range of clients, where I can create new connections between customer experiences across diverse industries and platforms. My ability to problem solve using a range of technological tools has granted me the opportunity to code, design, manage paid and social media accounts, create in-depth analysis reports, and structure project management systems. Through building websites, I was able to do this for clients too.