We connected contractors to a revolutionary funding model that fosters business growth.
Mobilization Funding offers commercial contractors and subcontractors a unique alternative to traditional lending. Their short term lending model gives contractors the ability to grow their capabilities quickly, and they needed an elegant website and powerful marketing to spread the word.
We love to build. And helping others grow makes it all the more rewarding.
Digging into the foundation of a niche industry.
We began with a web build and branding. As with any successful partnership, we kicked off with a long, targeted conversation. (Over amazing food at Elevage in Tampa.) The Mobilization Funding team shared everything they knew about their customer base and the challenges they face in the commercial construction industry.
They also shared their own challenges, which included working against preconceived notions that lenders are predatory. (Yikes.)
A lean site that does the heavy lifting when it comes to converting visitors to leads.
Back at the office, we conducted market research and competitor analysis and came back to the client with a content strategy and a brand look and feel.
We designed and developed a lean, mean, lead-generating machine that quickly communicates Mobilization Funding’s value propositions and makes it simple to apply for a loan online or over the phone.
The new site — thanks to a homepage that functioned like a landing page — began generating leads immediately.
We quickly identified an additional need and developed a more robust digital loan application behind a secure gateway, making it easier for the team to close qualified leads and get the ball rolling on short term construction loans.
Shifting into high gear with inbound marketing.
Of course, a lean site that functions beautifully does not impress the gods at Google. Once we had a foundation that converted beautifully, we went into content creation mode.
Working alongside Mobilization Funding’s in-house marketer, we developed a strategy centered around content creation.
This served two main functions:
- growing the site with keyword-rich copy
- attracting leads with useful information to help them navigate common commercial construction issues
We installed software to track inbound calls, established social media profiles and voice guidelines, began posting relevant content to social channels, developed a referral program landing page, implemented paid social and search, and designed premium content around commercial short-term loans. Without breaking a sweat.
In the first month, we generated:
Mobilization Funding continues to grow, and as the leads roll in, we make adjustments to improve the quality of those leads. No hardhat required.
When a partnership really pays off.
Our partnership with Mobilization Funding is a perfect match. They have an energetic team dialed into their niche industry. We have a savvy team of marketers honing their efforts into powerful marketing messages — and putting them in front of the right people.
The best part is knowing we’re helping entrepreneurs in the construction industry get the funding they need to achieve their dreams.