Google doesn’t call just anyone Partner. We’re happy to be a Google Partner Agency.
Google Partners is an Adwords certification program for advertising agencies, marketing professionals and consultants that identifies experts in their field. To qualify, an agency not only has to pass rigorous tests, but their account has to be analyzed by Google itself to make sure they’re following best practices and getting results for they’re clients.
So what does it take to be a Google Partner, and why should you choose to work with one?
What does it take to be a Google Partner?
To become a Google Partner, first we had to take exams. At least one person at our agency needed to be Adwords certified by passing the Adwords Fundamentals Exam along with an additional test in the concentration of Search Advertising, Display Advertising, Mobile Advertising, Video Advertising, or Shopping Advertising. We don’t just have one person who’s passed – we’ve got three and more on the way. Through these tests, we’ve demonstrated that we’ve mastered the essentials covered in the Google certification exams and that we’re maximizing our clients’ campaign performance.
We also had to use Adwords and use it right. Having an active and healthy book of business lets Google know that our agency will stand the test of time. They checked our AdWords manager account for several indicators of business health, including that we are following best practices. Our client accounts were analyzed to make sure they were getting excellent service, including the type and frequency of the changes we’re making, client retention, and whether we’re making the most of our clients’ budgets.
We passed the Best Practices portion of the Partner Status in all areas: Search Network, Display Network, YouTube Advertising, and Customer Care. Hooray!
Why you should work with a Google Partner
When you need to choose a marketing agency, choose a Google Partner. Google doesn’t let just anyone achieve their coveted Partner status. We are required to maintain Google’s super high standards or we will quickly have our badge and status revoked. Only the best of the best can keep up!
At Big Sea, our Certified Account Managers are experts, and you can trust that you’ll get the best care and the most out of your campaigns. We’ve studied, prepared for, and passed intense exams from Google while perfecting our knowledge of all Adwords features. We have to keep the certifications current each year and utilize only the best practices throughout.
As a Google Partner, our accounts are reviewed routinely to make sure we are providing our clients with top-notch service and getting them the best ROI possible. Our conversions and client retention rates are analyzed to ensure that our clients are happy, which is a reflection of our work.
What does it mean to be a Google Partner Agency?
If we ever do run into a problem, we’ve got Google on our side. Google Partners with an ad spend of around $100k per month have Google Representatives on standby. They’re available to address any questions or problems almost immediately. No more hold music!
Plus, as a Google Partner we have access to beta features that other agencies do not have. We will be able to try out new features before everyone else. These beta features often allow testing for up to a year before they’re released to the public. Think of the benefits of using new features before the rest of your competitors!
If you’re ready to see what a Google Partner Agency can do for you, contact us today for a PPC analysis. We’ll show you how your campaign measures up and how you can do even better.