Marketing Paid Media

Paid Media

Strategic paid media for sustainable growth

Marketing Services

Paid media should earn its keep. Big Sea delivers paid media through Cordelia Labs, our in-house paid media company built for performance. Cordelia brings deep expertise across search, social, programmatic, and emerging channels, while Big Sea leads strategy, messaging, and measurement. Together, we plan, launch, and continuously optimize campaigns to drive qualified traffic, conversions, and measurable growth—so every dollar is accountable and every decision is data-driven.

Meet Cordelia Labs →

Campaigns that deliver the results your organization needs.

Google Ad Grants Management

We’ll help you make the most of the advertising dollars Google provides to qualified nonprofits each month. Grant-funded advertising has the potential to drive donor revenue and attract visitors to your cultural institution – as long as you have the expertise to optimize the platform. Which we do.

Paid Social

Social media may be turbulent right now, but social ads are still impactful when executed strategically. Your donors are spending time on social media and that’s why you need an effective strategy. We’ll build a strategy around where your audience spends time.

Paid Search

There’s no better time for your audience to find you than when they are looking for you, your competitors or how to make a difference. Capture donors when they’re most passionate about your cause through Google and Bing paid search.

Programmatic Display

Our advanced programmatic advertising platform allows us to create custom audiences with pinpoint accuracy, optimize audiences in real-time for maximum campaign effectiveness, expand audiences instantly with precision at scale, and understand audience behavior with elemental insights.

Digital Video Advertising

With the growth of streaming video services, target your ideal donors and deliver your commercials directly to them using OTT and CTV technology.. There’s no better way to tell your organization’s story than with video — and now with pinpoint level targeting you can get the most out of your budget.

Traditional Media

From bill inserts and postcards to digital display and out-of-home, our traditional media assets align to your brand and reach potential donors with tangible evidence of your social impact. We’ll manage vendor relationships and partnerships, or hand over files for your team to deploy.

Find the right audience.

From reaching underrepresented audiences to growing your donor base, audience is everything. There’s no guesswork here. We work closely with you to identify audience segments and develop advertising that aligns closely to their needs, interests, and where they spend their time – and dollars.

We’re platform agnostic.

We’re not incentivized to spread you thin or prioritize one platform over another. Instead, we take a highly-strategic approach rooted in research. We’ll devote your advertising dollars to the channels and campaigns that have the biggest impact on your organization’s fiscal goals.

Build an entire marketing system.

We’re experts in advertising, but we know that where someone lands when they follow the bouncing ball matters the most. Our team can build compelling landing pages, optimize your existing landing pages, integrate ad flows with your fundraising software, and even design and develop a website that better communicates your impact and mission.

We optimize. Constantly.

Digital advertising cannot be static. We have processes in place to continually optimize and refine your campaigns so you can get the most return on your investment. From swapping out ad creative to adjusting an audience, the small changes we make have a major impact.