Marketing Our Approach

Our Approach

Marketing that moves with purpose.

Every organization has a story. Few have the systems to carry it forward. Our approach brings those pieces together through Vision + Velocity, powered by our proprietary storytelling framework, the Ripple of Purpose. Together, they turn clarity into action, and action into momentum.

How We Work Together

Vision + Velocity is how we work — flexibly, collaboratively, and with the structure that keeps marketing moving in the right direction. You can choose Vision, Velocity, or both, depending on what your team needs.

Vision
Fractional CMO Leadership

Vision is where we chart the course.

It’s your upstream strategy: the clarity that guides every decision and keeps your marketing aligned with your mission, your goals, and the people you serve.

With Vision, you get:

Fractional-CMO leadership
Marketing research and audience insights

Quarterly or semi-annual strategic marketing plans

Clear priorities, goals, and success metrics

On-call guidance on where to focus and what to ignore

Vision gives you confidence, direction, and a story powerful enough to lead every campaign, channel, and conversation.

Velocity
Full-Service Execution

Velocity is where strategy becomes momentum.

It’s your execution engine: the team that brings your plan to life with consistency and speed.

We plug in exactly where your team needs expertise, giving you access to specialists in areas where generalists can’t go deep enough.

With Velocity, you get:

An embedded team that expands your capacity

Specialists for high-skill needs

Content, campaigns, and coordinated execution

HubSpot and marketing ops support

Velocity gives you the right experts doing the right work at the right time.

Vision + Velocity
Your Growth Engine

Vision + Velocity combines upstream strategy with downstream execution to give you a marketing system that actually drives growth.

With Vision + Velocity, you get:

Fractional-CMO leadership and decision support
Messaging, positioning, and strategic planning
Experts who integrate seamlessly with your team, accelerating your work with specialized skills and steady momentum.
Reporting and optimization that translate data into clear insights and smarter next steps
Project management that maintains alignment, accountability, and momentum across all work.

Vision + Velocity is your growth engine: strategy leading the way, execution pushing you forward.

Meet the Ripple of Purpose Framework

Through the Ripple of Purpose, organizations gain clarity in their messaging, craft compelling narratives that resonate with their audiences, and implement a strategic, multi-channel approach to engagement. The result? Stronger connections, increased brand awareness, and more effective fundraising and advocacy efforts.

01.

Learn

Understand your organization’s core purpose, audience, and storytelling needs through research, analysis, and strategic planning.

02.

Gather

Ethically collect authentic stories from stakeholders, ensuring they reflect diverse perspectives and align with the organization’s mission.

03.

Shape

Craft stories into compelling narratives that connect emotionally, engage supporters, and drive strategic objectives such as fundraising and advocacy.

04.

Distribute content effectively across digital platforms, social media, email, and campaigns to maximize reach and engagement.

05.

Grow

Establish closed-loop reporting and feedback mechanisms to get a full understanding of what’s working and why. Continuously improve.

The Right Team for the Right Work

While other agencies claim they “do it all,” we focus on what we do best: the strategy, storytelling, and execution that make modern marketing work. And when your goals require support outside our core disciplines, we don’t fake it — we bring in the right people.

If you’re working with us through Vision, we’ll tap our trusted partners directly and integrate them into your strategy, whether that’s influencers, media relations experts, PR teams, videographers, and any other specialists your goals demand.

If you’re not using Vision, we’ll make a direct referral to the best people we know. We keep great company and only collaborate with experts and agencies who deliver at the highest levels.

We’ll always be honest about what you need, what we do best, and when to lean on a specialist. No ego. No guesswork. Just the right team doing the right work, whether they’re on our roster or in our network.