If LinkedIn isn’t part of your marketing strategy, you’re missing out. LinkedIn is the world’s largest professional network. At 259 million users and climbing, it’s perfectly aligned for B2B lead generation.

Take advantage of LinkedIn to showcase your company with built-in marketing tools. When users log in to LinkedIn, they do so with a much different mindset than they do when scrolling through their Facebook newsfeed.

On Facebook, people want to see what their friends and family are up to, so when they see your post about how to make cold calls they breeze right on by. But when they’re on LinkedIn, it’s all business. LinkedIn users want to connect with you if you can help their company, and they actually want to know “7 Ways to Gain New Leads.”

Big Sea Blog - LinkedIn B2B Marketing

Consider these LinkedIn statistics (PDF):

  • Half of the traffic from social media sites to B2B blogs and sites comes from LinkedIn
  • 65% of companies have acquired a lead from LinkedIn (up 1.5x from 2010 to 2013)
  • 93% of B2B marketers rated LinkedIn to be effective in generating leads
  • 50% of LinkedIn members report that they are more likely to buy from a company they interact with on LinkedIn

In short, if you’re a B2B marketer, you need to be on LinkedIn.

LinkedIn is a crucial resource for supporting your business goals.

Being active on LinkedIn generates awareness about your company. From there, you increase consideration for your brand, drive traffic and leads to your website, and build a large community of followers.

How can you go about accomplishing these goals? Here are five simple ways.

1. Create Your Company Page

First off, you have to make sure you actually have a company page on LinkedIn. If not, go make one and optimize it with photos and key information. Now. 

2. Post Company Updates

Company updates allow you to communicate directly to all of your followers. Let them know about new team members, exciting product updates, or anything else that makes sense for your business. Promote your business blog posts

3. Sponsor Your Company Updates

Reach beyond your current followers and talk to those outside your network with sponsored updates. These messages can be the same ones you post to your followers,  but when choosing what to sponsor, think about what those who don’t know about you yet would want to hear.

4. Display Ads on LinkedIn

If you’re interested in buying display ads, doing so directly in the LinkedIn platform can be helpful. You have the option to display these on profile pages, home pages, inboxes, search results pages, and groups pages.

5. InMail

InMail is essentially the email of LinkedIn. It can be easier to reach people through this compared to your personal email address because with InMail, they’ll be able to go directly to your profile to see exactly who you are. To use InMail as part of your marketing strategy, you’ll need a premium account. LinkedIn limits the number of InMail messages you can send with a free account.

Now that you’re using LinkedIn, you need to have something interesting to say. This is a good time to ramp up your inbound marketing strategy. 

Need a better idea of how you’re performing compared to your competitors, and what you can do to boost your inbound marketing? Sign up for a free Inbound Marketing Analysis.



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