At the fourth annual Marketer of the Year Awards Ceremony at The University of Tampa, Tampa Bay’s American Marketing Association (AMA) awarded Big Sea with Marketer of the Year award for the categories of Content Marketing and Digital Marketing.
Yeah, we were Christina-Aguilera-GIF excited.
Marketer of the Year (MOY) is a results-based marketing competition that evaluates nominees in the categories of objectives, strategy, tactics, and results. The entries are judged by other AMA chapter officers (this year, by the Birmingham chapter). The competition was fierce, including entries from most of the top area agencies and organizations.
And the nominees are …
Big Sea is divided into two cross-functional teams: The Sea Dragons and The Manateam. We were thrilled to learn that entries from both teams were represented among the finalists. The Sea Dragons brought two finalists to the ceremony: GoZone Wi-Fi in B2B Marketing and Florida Physical Medicine in Content Marketing. Not to be outdone, Manateam brought two finalists to the Marketer of the Year awards: North Beach Windsurfing and Pin Chasers, both in the category of Digital Marketing.
Marketer of the Year in Content Marketing
Big Sea’s work on Florida Physical Medicine beat out other category finalists, BioDerm, the Tampa Bay Buccaneers and Sports Facilities Management.
The winning Content Marketing campaign focused on patient education and combined content, SEO, and lead generation. We created a downloadable print-out with quick next-steps to keep in the glove box in the event of a collision. Pillar pages — comprehensive guides with links to read more on specific content topics — increased search engine ranking and were listed in Google’s “People Also Ask” module. Our social media campaigns focused on safe driving tips, communicating the practice’s commitment to making Tampa Bay’s roads safer for drivers, cyclists, and pedestrians.
Our content marketing campaign resulted in a 121% increase in leads and a 152% increase in top 10 keywords for the multi-location orthopedic practice, Florida Physical Medicine.
Marketer of the Year in Digital Marketing
BioDerm, The Doer Co., Monin, PODS, and the Tampa Bay Buccaneers were also finalists in the category of Digital Marketing. Big Sea’s Manateam picked up the win for their work with Pin Chasers.
Pin Chasers has been serving families bowling, food, and fun in the Tampa Bay area for 60 years. Big Sea has been working with the family-owned bowling centers for 10 years. Our award-winning strategy focused on a total site redesign and paid media optimization. Using data like heat-mapping and event tracking analytics, we completely overhauled Pin Chasers’ website to make it easier than ever for bowlers to learn about events, reserve a lane, or schedule a party or event.
We rebuilt ad campaigns and delivered programmatically, including ads triggered by the weather near their locations (rainy day bowling fun, anyone?). Campaigns around late-night bowling, daily specials, and kids’ birthday parties introduced more regional guests to Pin Chasers.
Our digital marketing efforts resulted in average weekly lead volume increasing from 36 leads to 508 leads. Paid search drove an 858% increase in bowling lane reservations and a 245% increase in party bookings. Pin Chasers saw their busiest December in 60 years.
Award-Winning Marketing Strategies
We are honored to have been recognized among some of the top marketing minds in Tampa Bay. Marketing can only be successful when it makes our clients’ customers the hero. This year, we showed Tampa Bay’s drivers how to get their lives back on track after a car accident. We showed parents how to throw a memorable birthday party and introduced a new generation to a fun, affordable way to spend time with friends.
We’re proud of that.