3 Proven Strategies for Marketing in a Recession
Marketing is an area you may be tempted to cut when things become fiscally unpredictable.
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Content & Creative
Why Multicultural Marketing is Key to Your Brand’s Success
If you didn’t already know, marketing segmentation and targeting have drastically evolved in recent…
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Top 7 Nonprofit Social Media Marketing Tips
We’re far enough into the twenty-first century now that every nonprofit…
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Leveraging LinkedIn for Nonprofits and Museums
LinkedIn is an incredible platform to build relationships with potential donors and create meaningful connections…
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Video Marketing: A Primer
How many videos do you interact with daily online? One, ten, a hundred? Think of…
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A Quick Guide to Hulu’s New Advertising Beta Testing
You probably know Hulu, at least as a user. And if you're familiar with Hulu,…
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Here’s Why People Can’t Resist Video Content
Video in marketing (and sales) is here, people. For you hungry marketers and sales folks…
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Brand Voice Matters. Do You Know Who You Are?
Personality is everything. It's how we judge dogs, cats, houses, and people. It's also how…
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Your Content Marketing Isn’t Working. Here’s Why.
Your blogs are unread, your Instagram is a graveyard, and your white paper offer is…
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Why Microcopy Matters
Microcopy might seem like a small detail, but it can make a huge impact on…
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