Using Personas in Recruitment
You’re hiring. Cool! Like any business, you want to recruit the best talent. You’re on…
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Articles
Personas Are the Beginning of Everything
I have a love/hate relationship with buyer personas. For starters, the term “buyer” persona already…
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Digital Marketing: How Long Does it Take to Work?
How long does it take for inbound marketing to work? That’s a complicated question, but…
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Ship It Day 2017: 24 Hours of Caffeine, Pizza and Get-it-Doneness
What happens when you lock a group of content marketers, graphic designers, developers, and project…
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Want to Grow Revenue? Get to Know Your Customers
Recently, a niche retailer we've been working with for years began to fret about monthly…
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How a Strategic Website Redesign Grew Revenue by 1583%
Stillpoint Studies had a website, but it didn’t showcase the level of expertise the instructors…
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How to Grow Leads by Customizing Your Facebook Audience
Facebook advertising is a powerful tool. As part of a robust inbound marketing strategy, Facebook…
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What Fyre Festival’s Failure Can Teach Us About Influencer Marketing
Last week, the internet had a field day mocking the thousands of wealthy festival-goers who…
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Achieving 651% ROI: An Inbound Case Study
Pin Chasers was already doing some traditional marketing, like radio ads and billboards, but it…
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How to Have the Best Project Kickoff Meeting Ever
A project kickoff meeting is your opportunity to launch a digital marketing or web development…
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