Essential HubSpot Integrations for Nonprofit Marketing Teams

Nonprofit marketing teams are stretched thin. Small teams juggle email marketing, donor outreach, event promotion, reporting—and everything in between. Add the challenge of disconnected tools and siloed data, and it’s easy to see why so many teams feel like they’re spinning their wheels.

Enter HubSpot. As an all-in-one CRM and marketing platform, HubSpot offers a way to streamline operations, centralize data, and improve results. HubSpot’s platform empowers your team to elevate your marketing, amplify your impact, and reach the right audiences with ease.

But to really unleash its power? You need to make use of its integrations.

In this guide, we’ll explore essential HubSpot integrations for nonprofits, how they work, and how they help mission-driven organizations save time, raise more, and connect better.

What Are HubSpot Marketing Integrations for Nonprofits?

HubSpot marketing integrations are third-party tools that plug directly into your HubSpot portal, allowing data to flow between platforms. Think of them like apps for your smartphone. Your new iPhone is great, but it’s your customized selection of cross-connected apps that make it really feel like your own.

For nonprofits, using HubSpot integrations means you can connect fundraising software, accounting tools, survey platforms, and more right into your CRM and marketing hub. These integrations streamline workflows and make your tech stack feel like a single, cohesive system. Instead of exporting and importing data manually, your platforms “talk” to each other. Think automated donation records, seamless event registration tracking, and synced donor engagement metrics.

For nonprofits, some core benefits of HubSpot integrations include:

• Automating time-consuming manual processes
• Centralizing data across departments
• Enabling real-time insights into supporter behavior
• Creating smarter, segmented, and more personalized communications

Which Tools Can You Integrate into HubSpot?

HubSpot’s Ecosystem of 1,000+ Integrations

HubSpot’s App Marketplace includes over a thousand integrations for fundraising, operations, and communications tailored for the unique needs of nonprofit teams. Whether you’re managing volunteers, hosting events, executing marketing strategies, or analyzing campaign results, there’s likely a plug-in for that.

Here’s a taste of what you can connect:

• Fundraising Tools: Sync donation data from fundraising platforms like Classy, Givebutter, Donately, Zeffy, and Stripe
• Event Tools: Utilize automation features for registration and post-event engagement with Eventbrite
• Finance Platforms: Ensure smooth accounting by connecting QuickBooks or Xero
• CRMs: Pair HubSpot with systems like Salesforce NPSP for a unified view
• CMS & Web Platforms: Track site behavior through WordPress, Drupal, or Shopify
• Internal Communications: Use Zoom, Slack, Teams, or OneSignal to support collaboration and coordination
• Email Marketing Tools: Extend HubSpot’s built-in email platform with integrations like Mailchimp, Campaign Monitor, Seventh Sense, and Litmus: tools that support deliverability, design, testing, and optimization within your existing workflows
• Surveys & Feedback: Capture insights with Typeform and SurveyMonkey
• Analytics & BI Tools: Use Power BI, Tableau, and Google Analytics to make sense of your data and generate custom reporting tailored to your nonprofit’s KPIs and goals
• Advertising Platforms: Connect Facebook Ads, Google Ads, and LinkedIn Ads for smarter targeting
• Project Management: Integrate with Asana, Jira, or Trello to stay on task

Understanding what’s available is just step one. Next, let’s explore how the right combinations drive real outcomes, especially when it comes to fundraising, engagement, and internal efficiency.

Optimize Fundraising Efforts with HubSpot Integrations

Think of the donor journey as a relay race, except instead of passing a baton, you’re passing information about current and potential donors. Every dropped handoff—every missing email, outdated record, or clunky donation form—is a potential lost donation.

But that’s where HubSpot integrations come in. Instead of toggling between multiple systems to run a fundraising campaign, HubSpot integrations allow you to build a seamless donor journey, from awareness to conversion. By connecting your CRM to your fundraising, marketing, and donor engagement tools, you create a seamless ecosystem where every piece of the puzzle fits.

Here’s how that powers a frictionless donor experience. When you integrate platforms like Classy, Fundraise Up, Givebutter, or Donorbox with HubSpot, donation data flows directly into the CRM. This means every contribution—whether it’s a $10 monthly gift or a $10,000 capital campaign pledge—automatically updates the donor’s record. No more manual imports. No more guessing what one of your colleagues may or may not have entered in.

With a full history of giving, email clicks, event attendance, and website activity all in one place, your team can segment donors more intelligently, personalize communications, and build journeys based on real behavior.

Here are some more examples specific to fundraising:

• Stripe and PayPal help you process gifts securely, with donation activity automatically synced to donor records.
• Fundraise Up and Zeffy enhance the donor experience with mobile-optimized forms and upsell nudges like matching gifts or recurring options.
• Eventbrite can trigger automatic follow-up email templates, donation asks, or satisfaction surveys post-event—all within HubSpot.
• Use custom dashboards to track metrics like donation source, average gift size, and retention, all of which can be updated in real time.

Want to go deeper? Check out our post on how HubSpot supports digital fundraising.

Email Marketing & Automation for Donor Engagement

HubSpot’s power lies in personalized, automated communication. Integrations help make that personalization smarter as you build and maintain donor relationships.

For instance, tools like SurveyMonkey or whichever donation platform you prefer feed real-time engagement data into HubSpot, so you can create dynamic lists and trigger email campaigns based on supporter behavior or alert staff when a lapsed donor re-engages.

Segment your email lists to tailor content based on specific donor data like donation frequency, past event attendance, or interests (pulled in from Typeform or CRM fields). Once you’ve done that, HubSpot’s A/B testing functionality helps you refine subject lines, timing, and messaging for stronger engagement that activates your target donors.

Don’t sleep on HubSpot’s underused tools, either. Check out our list of underexplored HubSpot marketing features for inspiration.

Strengthen Donor Management & Relationships

One of the most powerful aspects of using HubSpot is its CRM. By connecting your key platforms—whether it’s your fundraising software, website, or accounting system—you create a full picture inside HubSpot of every supporter.

This holistic view helps you understand who your donors are beyond the dollar signs. You can spot patterns, such as:

• Donors who give after attending virtual events
• Volunteers who are primed to become first-time givers
• Major donors who prefer a personal call over a campaign email

Use behavior-based segmentation lets you refine your understanding of what motivates your donors and build more sophisticated workflows to activate them in the future. Shared dashboards improve collaboration between development and marketing, surfacing high-value donors or churn risks in real time.

Streamline Nonprofit Outreach with HubSpot’s Marketing Hub

From Giving Tuesday to year-end appeals, HubSpot integrations help you manage digital marketing campaigns across email, ads, social, and web without losing your mind.

• Schedule posts and track results via social media management tools
• Build targeted campaign landing pages that pull in donation form data, event registrations, and survey responses
• Use SEO tools to boost discoverability—and retarget visitors with Facebook or Google ads tied back to HubSpot
• Design stakeholder reports with real-time metrics on open rates, gifts received, and engagement trends

You’ll launch faster, reach further, and report smarter. Need help launching these tools? Our HubSpot implementation guide walks you through the essentials.

All-in-One HubSpot CRM System for Nonprofit Program Management

Fundraising isn’t the only area where HubSpot shines. Nonprofit organizations use the platform to streamline volunteer management, advocacy programs, and service delivery too.

• Store and manage volunteer records, training checklists, and onboarding tasks
• Coordinate program outreach via Sales Hub integrations (emails, task queues, calls)
• Build custom dashboards to monitor key KPIs: number of people served, volunteer hours logged, program participation trends

This is where HubSpot becomes your organizational hub—not just your marketing engine.

Pricing & Discounts: Making HubSpot Accessible for Nonprofits

While HubSpot’s offerings can be pricey, especially depending on the tier you choose, the platform offers a discount of up to 40% off for nonprofits. When you factor in the time savings, increased donations, and improved insights from integrations, the return on that investment can be substantial.

And since most integrations are plug-and-play or supported through the App Marketplace, you can maximize your stack without adding complexity.

Real-World Nonprofit Case Studies & Impact Stories

Seeing is believing, and we’ve seen first-hand how the right HubSpot integrations can transform nonprofit marketing operations.

Many of our clients successfully pair FundraiseUp with HubSpot, including a prominent housing and human services nonprofit. This combination creates a seamless donation experience for first-time donors and recurring donations by syncing supporter data directly into HubSpot, allowing for highly targeted follow-up and performance tracking that saves their staff hours every month.

For another human services organization, we integrated Raiser’s Edge NXT with HubSpot, a setup that unlocked far more powerful email marketing tools and improved overall campaign flexibility. By syncing core donor records into HubSpot, we enabled their communications team to personalize messages without compromising database integrity.

A healthcare nonprofit came to us with a need for better patient intake coordination. Our solution? Migrating existing data from their former email platform, Kit, and integrating Acuity Scheduling with HubSpot. This streamlined appointment booking and allowed for automated email reminders, contact segmentation, and real-time data visibility—all from one centralized system.

Across the board, nearly all of our nonprofit clients benefit from integrations with Google Calendars and Google Ad Grant campaigns. These integrations help streamline event logistics and track paid ad performance within HubSpot, giving teams better insight into what’s working and where to double down.

Each of these integrations supports the same core goal: simplifying workflows and amplifying impact, one connection at a time.

Empower Your Nonprofit with HubSpot Integrations

Integrating your nonprofit’s software with HubSpot’s tools creates a single source of truth—one that helps you streamline your efforts for greater results. With the right setup, you can optimize donor engagement, increase revenue, and reclaim hours each week.

Need help getting started? Learn more about our HubSpot onboarding services and how Big Sea helps nonprofits build systems that scale.

FAQs about HubSpot Integrations for Nonprofits

Can Nonprofits Afford HubSpot’s Integrations and Tools?

Absolutely. HubSpot offers exclusive nonprofit discounts through its HubSpot for Nonprofits program, making robust marketing and CRM solutions more accessible. Its tiered pricing model means organizations of all sizes can start small and scale as they grow. Whether you’re a grassroots group with modest needs or a large nonprofit with complex workflows, there’s a pricing plan that fits your budget (and boosts your marketing efforts!).

What’s the Easiest Way to Get Started with HubSpot Integrations?

Begin by auditing the tools your team already uses—Stripe for donations, Eventbrite for events, WordPress for your site, and others. Then head to HubSpot’s App Marketplace, where you can search and instantly connect these platforms without needing a developer. If you’d like a smoother transition, you can team up with a strategic partner like Big Sea, who specializes in helping nonprofits implement and customize HubSpot solutions with ease.

Will Integrating All These Tools Make Things More Complicated?

Not at all. In fact, integrations are designed to reduce complexity:

• Eliminate repetitive manual tasks with automation
• Centralize data in one unified dashboard
• Improve team collaboration with real-time syncing

HubSpot’s intuitive interface ensures that even non-technical users can manage integrations without headaches.

How Secure Is Donor Information Stored and Synced via HubSpot?

HubSpot takes data security seriously. It adheres to industry-leading standards like SOC 2 Type II compliance, and offers:

• Granular permission controls to restrict access
• Encrypted data transfers for privacy protection
• Two-factor authentication for added security

You retain full control over donor data, with transparency on how it’s stored and used.

Can I Run Fundraising Campaigns Entirely Through HubSpot?

Yes! HubSpot empowers nonprofits to build and manage fundraising campaigns from start to finish:

• Design landing pages tailored to specific campaigns
• Send segmented emails for personalized outreach
• Deploy automated workflows for follow-ups and reminders
• Track performance metrics in real-time
• Manage donor relationships through built-in CRM tools

It’s everything you need to execute effective campaigns and nurture long-term donor engagement—all in one platform.